Strategy

& Market Research

Many clients choose Yellow Duck Marketing because we provide the full array of Integrated Marketing services. The good thing about ducks is we can fly high and see the big picture strategy and also land and integrate real-world webbed feet on the ground tactics.

We can have the best ideas on the planet, but if we don’t know how to reach your target audience, we might as well pack up our great-looking creative and go home.

We want to know who your consumers are, what matters to them, and how they make their buying decisions. That way, we won’t waste their time and money—or yours. It’s been said already, and we mean this in the best possible sense: Yellow Ducks are research nerds. We could swim around in numbers all day, and we will. As we get to know you and your products and services, pore over feasibility studies, and ask questions of focus groups and survey respondents until the left sides of our brains cry uncle. This is the best way for us to make sure our marketing strategy is smart, effective and as precisely calibrated to meet the needs of your demographic as possible.

We work to come up with a full strategic plan but can also work on an ongoing basis to oversee a long-term marketing campaign and push and pull the various marketing levers to reach the most effective outcomes possible. We are not a traditional “ad agency” so we don’t have a vested interest in pushing one tactic over another; our goal is simply to succeed.

 

DUE DILIGENCE

The developers of Waverly knew that a targeted rifle approach based on research can be much more efficient than a broad, shotgun approach and that a truly successful real estate development brings retailers and restaurants that neighbors actually want. They brought in the Ducks to be their "ears" through the rezoning process as well as develop a survey of over 450 neighbors to gauge their preferences to help target their leasing efforts to the concepts people really wanted.

read the case study
  • Yellow Duck Marketing is a first-class boutique marketing firm with a team of very talented creative professionals. They are capable of working several projects simultaneously while always giving your their best work and making you feel like their only client. - Lili Curtis, Marketing Manager

Related Market Research & Strategy Projects

  • Green Street Cottages

    Green homebuilder Green Street Cottages needed a marketing firm to take them to market and help promote their new home community, The Villages at Cramerton Mills, […]
  • TreesCharlotte

    Yellow Duck Marketing was chosen to coordinate and execute a 3-year strategic plan with TreesCharlotte. A Charlotte nonprofit dedicated to expanding and preserving the Queen City’s […]
  • Holding Village

    Reader & Partners recruited Yellow Duck Marketing for the launch of a brand new community in Wake Forest, NC. Teaming up with Anoroc Agency in Raleigh, […]
  • Waverly

    Yellow Duck Marketing named, branded and provided community and public relations for Waverly, a new $200 M 90-acre multi-use development in South Charlotte developed by Crosland […]
  • Free
    More
    West

    Former client, FreeMoreWest relied on Yellow Duck Marketing to provide strategic direction to the 501c3, manage their ongoing social media and online presence and event planning. […]