We were recently challenged with the exciting task of rebranding Childress Klein Properties, the largest commercial real estate firm in Charlotte. When we met with key internal stakeholders, they determined that their name, logo and look didn’t reflect the scope of services or scale of their company. Similarly, they didn’t like their website which didn’t communicate how the organization had evolved.
The design aspect of the project included a host of elements from stationery, marketing collateral, signage and website. Discovering their 25-year-old logo was perceived as too horizontal, subtle, traditional and bland, we made sure to provide enough variety in our new logo options. We took them through a full rebranding process which included dropping Properties from the name and developing all new materials and a fully custom WordPress website. The result is a high impact website built in 2.5 months with almost double the traffic and a fresh, modern logo that reflects the company’s current target audience and position in Charlotte’s commercial real estate market.