Childress
Klein
We were recently challenged with the exciting task of rebranding Childress Klein Properties, the largest commercial real estate firm in Charlotte. When we met with key internal stakeholders, they determined that their name, logo and look didn’t reflect the scope of services or scale of their company. Similarly, they didn’t like their website which didn’t communicate how the organization had evolved.
The design aspect of the project included a host of elements from stationery, marketing collateral, signage and website. Discovering their 25-year-old logo was perceived as too horizontal, subtle, traditional and bland, we made sure to provide enough variety in our new logo options. We took them through a full rebranding process which included dropping Properties from the name and developing all new materials and a fully custom WordPress website. The result is a high impact website built in 2.5 months with almost double the traffic and a fresh, modern logo that reflects the company’s current target audience and position in Charlotte’s commercial real estate market.
Working with Yellow Duck Marketing was a tremendous experience. They were highly recommended and I was well aware of their past work, but they exceeded my expectations with their organization, professionalism, creativity, and execution. They had a diverse set of offerings that provided us with a menu to choose from allowing for a complete overhaul of our marketing from web design to print materials and more. They were also extremely helpful (and patient!) when it came to requested alterations as well as changes in scope as we moved through the process. I would give Yellow Duck Marketing my highest recommendation!
Yellow Duck was our guide through the process of rebranding from A to Z. From the initial call to our first in-person meeting, the Yellow Duck team intuitively took us through a strategic creative process. From internal organizational strategy to community input and stakeholder engagement and beyond, Yellow Duck created everything from our new name, logo design, letterhead and our newly developed website. Thanks to Yellow Duck, we were able to successfully launch our new name and brand to the community in a smooth and seamless way. We couldn’t have done it without them!
Yellow Duck really helped us bring the vision of our brand to life by creating branding elements that embody the mission, values and mood of byFiorenza. They developed a strategic plan and branding assets that made it easy for us to stay consistent with our branding and our message. We are able to share exact colors and fonts with companies when having signage or other materials made so that everything is consistent and clean! A big part of our brand focuses on streamlining the customer’s online buying experience on our website to become the “Carvana” of homebuilders. Yellow Duck helped us to hone and build a website that embraced our unique vision. Most importantly, it’s not a “we pay you to do this and you do it” arrangement – it’s a true collaboration, which we love!
My company recently underwent a rebranding process. After meeting with many agencies we made the wise decision to partner with Yellow Duck Marketing. They were very thorough and ensured that every step of the process went smoothly.
