November 8, 2011

Link Love: Marketing on a Shoestring Resources

Resources Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing […]
September 30, 2011

Book Report: Made to Stick

One of the books that has impacted how we ducks think about marketing is the book “Made to Stick” by Chip and Dan Heath. The authors […]
September 3, 2011

The Hamsters Find Their Target Market

Anyone who has taken any sort of marketing class understands that paying for advertising for pure folly is a waste of time and more importantly, money. […]