August 14, 2024

Standing Out in the Hospitality Industry: How Hotels Can Differentiate Themselves

In the competitive hospitality industry, standing out is essential for hotels to attract and retain guests. By offering unique services and experiences, hotels can differentiate themselves […]
March 6, 2024

The Benefits of PR & Marketing Retainers

While many marketing agencies, including YDM, offer project-based pricing, there are many benefits to marketing retainers, in which the client pays a set fee each month […]
August 3, 2023

Localizing Social Media to Maximize Reach

If you’re interested in increasing your brand loyalty through social media, localization may be the missing key from your strategy. A social media agency located in […]
July 24, 2023

Diving into the Creatorverse with Adweek

In May, we attended Adweek’s Social Media Week, which was all about how businesses can harness the influence of creator marketing. During the week, we learned […]
May 25, 2022

Representation in Stock Photography

When it comes to using stock photos to represent your brand, representation of all lifestyles and ethnicities is essential. Today’s world comprises an intricate web of […]
March 14, 2022

2022 Color Trends

Color in design is one of the most powerful tools for visual communication, influencing one’s decisions, mood and behavior. Choosing the right colors in print and […]
February 17, 2022
web accessibility yellow duck marketing

Accessibility for Websites

Across the world, the internet is the primary source of information for most people. When creating or updating their online presence, companies should keep in mind […]
December 1, 2021
wilkins media out of home advertising marketing strategies yellow duck marketing

Billboard and Beyond: Dynamic Out-of-Home Advertising

Take a minute to think of your typical commute to work or even a day filled with running errands. Whether you’re driving by a billboard, hailing […]
March 19, 2021

Marketing Automation Builds Smarter Marketing

Very often, we see clients who have a website here, their Google Ads campaign there, Facebook content and promotions there, and communicate to their clients through […]
December 2, 2020

Apartment Marketing Tips During COVID

It’s almost the end of the year and little by little we’ve gotten used to living in our “new normal.” While most people continue to stay […]
August 7, 2020

Adapt Your Marketing During COVID-19

In case you missed it, we conducted a travel survey back in March to gauge how comfortable people would be traveling in the summer. It’s now […]
March 6, 2020

How to Increase Audience Engagement on Social Media

Are you having trouble engaging with your followers on social media? Although it can seem tricky to get people to interact with your posts, it can […]
July 29, 2019

Do You Have a Crisis Communications Plan?

Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
December 10, 2018

The Benefits of Video Marketing

Implementing video marketing into your business’s marketing plan can have some serious benefits. Video has many strengths – the most obvious being that it catches the […]
August 30, 2016

What Type of Click-Bait Are You? #11 Will Shock You!

You hear the word “click-bait” used a lot, but what does it actually mean and what is it doing to the internet news environment? Click-bait is […]
August 24, 2016

Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of […]
August 17, 2016

Sexist Marketing Trends We Wish Would Stop

Whether you’re watching a commercial, walking through a clothing store or walking down a busy city street, you may have caught your eye on an advertisement […]
June 30, 2016

Facebook Focuses on Family and Friends

For years, companies have been using Facebook to expand their reach and their audience, but now that platform is changing. Facebook’s news feed, which is seen […]
September 5, 2013

Smarter SEO for Small Business

Last month, Inc.com published an intriguing story about an often confusing or tedious subject matter (depending on who you are)- search engine optimization (SEO). The author […]
August 6, 2013

Myths, lies and “The Curse”

A lie gets half way around the world before the truth has a chance to get its pants on –Winston Churchill Bodyform-a UK-based feminine hygiene company- […]