Branding

A great name and great logo design matters, and we all build emotional connections to them that drive our decisions. Some brands feel like part of the family; it’s hard to imagine anyone asking for “gelatin” in his or her school lunch when they want Jell-O. We talk lovingly about our (insert your favorite brand of smartphone), but never our “handheld electronic device.”

Ask us about our 10-Step Branding Journey. There’s more to branding than just a fancy logo design. By understanding your consumer and what’s at stake for them, and after sizing up your competitors, we’ll help you develop a brand that’s not only eye-catching and memorable, but also meaningful. Showing consumers why your particular product or service is relevant and meets their needs better than the next guy’s is the cornerstone of brand loyalty. And, at the end of the day, that’s the name of the game.

 

Expertise

  • Branding & Logo Design
  • Project & Product Naming
  • Taglines
  • Brand Standards

    • A FRESH START

    Childress Klein was tired of their old logo that had lasted 30 years but was ready for a new more modern, progressive look. The ducks put together a bold package of marketing collateral and leasing signage along with a fully responsive, interactive website to show that an established, conservative firm can stay on trend.

    read the case study
    • Kyle diPretoro
      Working with Yellow Duck Marketing was a tremendous experience. They were highly recommended and I was well aware of their past work, but they exceeded my expectations with their organization, professionalism, creativity, and execution. They had a diverse set of offerings that provided us with a menu to choose from allowing for a complete overhaul of our marketing from web design to print materials and more. They were also extremely helpful (and patient!) when it came to requested alterations as well as changes in scope as we moved through the process. I would give Yellow Duck Marketing my highest recommendation!
      Kyle diPretoro
      Owner, dP Development; Consultant, BRD Land & Investment
    • Ann Marie Raymond
      Yellow Duck was our guide through the process of rebranding from A to Z. From the initial call to our first in-person meeting, the Yellow Duck team intuitively took us through a strategic creative process. From internal organizational strategy to community input and stakeholder engagement and beyond, Yellow Duck created everything from our new name, logo design, letterhead and our newly developed website. Thanks to Yellow Duck, we were able to successfully launch our new name and brand to the community in a smooth and seamless way. We couldn’t have done it without them!
      Ann Marie Raymond
      Vice President of Organizational Advancement for One Place
    • Yellow Duck really helped us bring the vision of our brand to life by creating branding elements that embody the mission, values and mood of byFiorenza. They developed a strategic plan and branding assets that made it easy for us to stay consistent with our branding and our message. We are able to share exact colors and fonts with companies when having signage or other materials made so that everything is consistent and clean! A big part of our brand focuses on streamlining the customer’s online buying experience on our website to become the “Carvana” of homebuilders. Yellow Duck helped us to hone and build a website that embraced our unique vision. Most importantly, it’s not a “we pay you to do this and you do it” arrangement – it’s a true collaboration, which we love!
      - Adam Fiorenza, Principal of byFiorenza Communities

    • My company recently underwent a rebranding process. After meeting with many agencies we made the wise decision to partner with Yellow Duck Marketing. They were very thorough and ensured that every step of the process went smoothly.

      - Liz Patterson, Marketing Manager, Childress Klein

    Related Branding Projects

    • Logo Designs

      Sometimes clients only need one thing – a new look for their brand. Whether it’s a small business or apartment community, we offer “express” logo packages […]

    • Rivington

    • Waverly

      Yellow Duck Marketing named, branded and provided community and public relations for Waverly, a new $200 M 90-acre multi-use development in South Charlotte developed by Crosland […]

    • Cainhoy Pointe

      The Ducks were given the opportunity to create a full-scale strategic plan, branding, collateral and website for a property located near Daniel Island, South Carolina. After […]

    • Hopper Communities

      The Hopper Communities team originally came to the Ducks to create a unique name, brand, collateral package and website for its newest for-sale townhome development near […]