January 30, 2020

Branding Warrior: Rachel Carow Q&A

It’s time to get lost in bright patterns and Illustrator jargon this week with YDM’s Sr. Graphic Designer Rachel Carow. Rachel is the design wizard who […]
December 6, 2019

Magic Maker: Q&A with Amanda Adams Thompson

This week’s Q&A will help you get to know Amanda Adams Thompson, our Director of Account Services. A North Carolina native, Amanda pairs her social and […]
November 12, 2019

YDM Takes Home the Platinum & Gold

Earlier this year, three YDM projects earned awards at the annual International Hermes Creative Awards. Turquesa won Platinum for Logo Design, Draper Place won Platinum for […]
November 8, 2019

Public Relations Jedi: Will Boye Q&A

When our clients make it into the news for something cool they’re working on, that’s often because of our Senior Public Relations Executive Will Boye. He […]
October 23, 2019

Behind the Scenes – YDM Logo Development

Corporate rebranding is an exciting – and sometimes complicated – process for any business or organization. After using the same logo for many years, or even […]
October 11, 2019

Talking Strategery: Angela Vogel Daley Q&A

Meet this week’s duck – Angela Vogel Daley – our Director of Strategy. Angela oversees the strategic direction of clients from conception to execution, including branding, […]
September 15, 2019

How to Boost Your Business’s Online Presence

 Whether your business is just starting out or you’re taking steps toward a more prominent online presence, there are several online outlets that are a […]
September 13, 2019

Cat Lady: Katie Kinard Q&A

Next up in our Q&A feature is the latest duck to splash into the pond, Graphic Designer Katie Kinard. Originally from tropically sunny South Florida, Katie […]
August 20, 2019

Behind the Scenes: Logo Development

Logos are one of the most powerful tools of a brand’s representation and public persona, and should hold significant meaning for a company or organization. In […]
August 7, 2019

Q&A with Julianne McCollum

This week, we’re talking to the Head Quack! Julianne McCollum started Yellow Duck Marketing in 2011 after leaving her job as Vice President of Marketing & […]
July 29, 2019

Do You Have a Crisis Communications Plan?

Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
July 3, 2019

YDM Cheerleader: Q&A with Vanessa Capece

This week brings you the friendly energy and can-do spirit of our Project Manager, Vanessa Capece. She works directly with clients to keep projects splashing in […]
June 27, 2019

YDM Wins Crowns of Enterprise Award

In May, Yellow Duck Marketing and its founder, Julianne McCollum, were awarded a Charlotte-Mecklenburg Crowns of Enterprise Award for Woman Business Enterprise of the Year. City […]
June 19, 2019

Yellow Duck Marketing is Moving!

Since we moved to our current South End office space in late 2015, the YDM team has grown by 33%. In the coming years, we know […]
May 29, 2019

Web Guru: Q&A with Laura Wyatt

In an effort to help you get to know us better, YDM will be posting a Q&A with each of our associates. First up is Laura […]
May 14, 2019

YDM Wins PICA Award for Draper Place Brochure

Yellow Duck Marketing was awarded a Printing Industry of the Carolinas Award (PICA), Best in Category for the design of our large format brochure for Draper […]
May 9, 2019

How to Leverage your Internship into a Full-Time Position

College kids – grab that internship by the horns and wrestle it down to help you on your way to becoming a power house. Don’t let […]
April 24, 2019

Ducks Take Home the Gold: MAME Awards

  Yellow Duck Marketing and Revolve Residential took home a Major Achievement in Marketing Excellence Award from the Home Builders Association of Greater Charlotte. The winning […]
February 26, 2019

The Art of The Apology

Saying “I’m sorry” can mitigate damage to a company’s reputation and business, but for an apology to resonate and be accepted by the public, some key […]
January 7, 2019

2018 Year in Review

The webbed feet at Yellow Duck Marketing have kept busy paddling straight through 2018! Let’s take a few moments to reflect on what we’ve accomplished for […]