BEFCOR first developed a relationship with the ducks through digital marketing and helping build its online community through email marketing and social media outreach. They soon came to desire a fresh look for their brand and Yellow Duck delivered. Since BEFCOR provides lending for small businesses throughout the entire state of North Carolina, they wanted an icon that represented the mountains, land and sea (in so many words!). We integrated their new logo into a new responsive website, brand collateral, fact sheets and more.