Yellow Duck Marketing was hired by development group BK Partners in mid-2016 to provide marketing and public relations support for Brooklyn Village, a mixed-use community planned for 17 acres in uptown Charlotte. We created and maintained a website for the development that attracted nearly 1,000 unique visitors and 1,500 sessions by the end of a community outreach campaign. Throughout the process, YDM managed the group’s social media channels, garnering 55,000 impressions. YDM also launched a public relations program for Brooklyn Village targeting local and regional media outlets. The resulting coverage included more than 30 stories over three months in outlets with more than five million unique visitors combined.