As part of the “Keeping Watch on Air” series, environmental nonprofit Clean Air Carolina brought in Particle Falls, an animated light projection that highlighted pollution in the air. The organization asked Yellow Duck Marketing to design display advertising that would draw Charlotteans to see Particle Falls and make them more aware of the pollution that continuously affects our city. We designed advertising that was displayed on light rail cars on the Lynx Blue Line, as well as billboards.
After the Particle Falls campaign ended, Clean Air Carolina asked us to develop another campaign for Vote for Clean Air. The nonprofit desired an image and copywriting that made an emotional connection to encourage voters to do their research about clean air initiatives without being political. We proposed a variety of options, but the one that resonated best was an image of a girl blowing a dandelion with the copy, “Don’t just wish for clean air – take action and vote.”