The team at HVACi and the Ducks agree, HVAC is not the most interesting topic, so we created a fun new corporate website integrating an animated explanatory video, and designed a fun “Lightning Kit” postcard + poster to send to insurance adjusters. The mailable Lightning Kit included a poster busting the biggest myths about lightning, a custom die-cut refrigerator magnet, a lightning bolt temporary tattoo (because who doesn’t love a temporary tattoo?), all held together by a lightning bolt paperclip.