Plaza-Midwood apartment community The Julien wanted a logo, branding, taglines and marketing collateral that fit with the development’s cool-yet-classic vibe. They chose a logo that paired a slab serif and modern font, providing an approachable and refined personality with a retro/hipster graphic shape. In addition to the logo, we created a rack card that highlighted the unique aspects of the community, along with distinctive signage and stationery, a dynamic site plan and furnished floorplans.