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A Landing Page vs. A Website: Which is Right For Your Business?

Every client and every business has different needs. One client may want a heavy social media presence, while the next needs direct mail services. At Yellow Duck Marketing, we take the time to truly get to know each client and their business so that we can assess what they need – and what they don’t need. This happens a lot surrounding the discussion of a website.

Clients come in thinking they need a full-blown website with all the works, but a landing page may be sufficient for their business needs. Or vice versa: A client wants a landing page, perhaps to cut costs, but it’s going to cost them more in the long run because a landing page won’t be enough to meet their business goals. Check out the following reasons for why you may want a landing page vs. a website or the other way around.

In the market for a new website, or possibly a landing page? We would love to learn more about your business and what solutions will work best for you in the long run. Give us a call: 704.271.9555 or email our marketing manager, Vanessa, to learn more about our website packages.



Landing Page vs. Website Example

Several of our clients choose to have us create a landing page first, while specific details of a property or project are being ironed out. This allows them to collect valuable leads from interested visitors while we work on building out the rest of the pages for a fully-functional website. Below is an example of the Uptown West Terraces Landing Page and Website. The landing page was designed to drive visitors to their sign-up list for "exclusive" information regarding the sales of their townhomes. Once the full website was developed, it offered more information such as floor plans, pricing and local attractions in the neighborhood.

Landing Page

Full Website