marketing automation

Very often, we see clients who have a website here, their Google Ads campaign there, Facebook content and promotions there, and communicate to their clients through MailChimp. But all their data is siloed and doesn’t “talk” to each other. Determining ROI is another story. More importantly, most real estate homebuilders or communities with sales teams lack a way to determine how engaged their prospects are, or a developer wants transparency into their sales efforts. Enter SharpSpring – a marketing automation tool and a robust CRM system.

Marketing Automation refers to marketing software platforms and technologies that streamline your efforts by automating repetitive tasks and integrating multiple marketing channels. It helps you increase operational efficiency, maintain brand consistency, implement brand and marketing strategies, and track the performance of your campaigns to determine what is working.

Marketing Automation can shape a prospect journey from start to finish. It comes with an integrated chat feature and other external tools (email, Call Rail) can be integrated so you can see all the touchpoints and sales team’s activity. See the CRM and marketing automation in action in this blog post.