We try to look our best around here. However, we believe that excellent creative isn’t flashy, but effective: It must inform, inspire and maintain the integrity of your message. Looking good matters, but it’s not everything.
We use this philosophy when we sit down to create the pieces we’ll use to market your product or service, or to design and launch your brand. There’s no use loading your collateral, ads or website with fancy metaphors and far-out graphics if our only goal is to make you look cool and cutting edge. We cut the edge all the time, but being effective is more important than looking cool.
Combining recent trends with classic design allows collateral and branding material to have a longer lifespan while still resonating with your target audience. We’ve been designing long enough to know what works (and what may not), but finding new ways of being innovative and customizing content to our clients needs is what keeps us sharp.
CONNECTING TO YOUR BRAND
After working with a creative partner to establish the Link brand platform for Generation Y / Millennial renters, we designed leasing support materials for Grubb’s first Link apartment development in Richmond, VA.read the case study
Related Graphic Design Projects
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- Laurel Street Residential was celebrating its 5-year anniversary as experts in mixed-income development and affordable housing and wanted to refresh the company look and website. The […]