CORPORATE BRAND REFRESH

Before we touched a single collateral piece, we got to work expanding and amplifying SPI’s brand. We wanted every new touchpoint, from print to pixels, to feel unmistakably SPI, so we aligned on the refined brand direction first, then let it flow into everything that followed.

LEAVE-BEHIND DESIGN & PRINT PRODUCTION

Next up: SPI’s leave-behind, reimagined. We worked closely with their team to design a piece with an editorial look and feel, the kind you’d expect to flip through in a design magazine, not leave buried in a stack of sales materials. The result gives prospects a beautifully packaged answer to “what does SPI do, and how can they help us?” 

WEBSITE DESIGN & DEVELOPMENT

Then came the big one: a brand-new website built from the ground up. We wove in SPI’s newly sophisticated branding alongside striking project photography from their recent shoots, and the result is a site that’s just as show-stopping as the multi-family and student housing spaces SPI designs. Simply put, it’s beautiful work, showcased the way it deserves to be.

PITCH TEMPLATE DESIGN

To round things out, we gave SPI’s base-level pitch templates, the ones their team uses in front of developers, a refresh of their own. Every template now feels consistent and cohesive with the new website and leave-behind, so no matter where a prospect encounters the SPI brand, it feels like the same confident, elevated story.