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Yellow Duck Marketing

Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
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  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
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How we can help?
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MAIN OFFICE

920 Pecan Avenue, Suite 100 Charlotte, NC 28205

704.271.9555

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality
How we can help?
  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact

strategy + research

May 31, 2024 by

strategy + research

Many clients choose Yellow Duck Marketing because we provide the full array of Integrated Marketing services. The good thing about ducks is we can fly high to see the big picture strategy and also land to integrate real-world webbed-feet-on-the-ground tactics.

We can have the best ideas on the planet, but if we don’t understand how to reach your target audience, we might as well pack up our great-looking creative and go home.

Strategic planning, Web analytics, Press releases, Content calendars, Real estate marketing

Expertise

Feasibility Studies

Marketing Plans & Budgets

Focus Groups

Brand Audits

Logo & Testing

Website Testing

Online Surveys

We want to know who your consumers are, what matters to them and how they make their buying decisions. That way, we won’t waste their time and money — or yours. It’s been said already, and we mean this in the best possible sense: Yellow Ducks are research nerds. We could swim around in numbers all day, and we will. As we get to know you and your products and services, we’ll pore over feasibility studies and ask questions of focus groups and survey respondents until the left sides of our brains cry uncle. This is the best way for us to make sure our marketing strategy is smart, effective and as precisely calibrated to meet the needs of your demographic as possible.

We work to come up with a full strategic plan but can also work on an ongoing basis to oversee long-term marketing campaigns and push and pull the various marketing levers to reach the most effective outcomes possible. We are not a traditional “ad agency” so we don’t have a vested interest in pushing one tactic over another; our goal is simply for you to succeed.

Featured case study

Center City Partners / Rock The Ride

Read the case study

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Logo design, Color palette development, CMS integration, Paid social campaigns, Client-first approach

CONTACT US

920 Pecan Avenue, Suite 100
Charlotte, NC 28205

704.271.9555

Go-to-market strategy, Landing page design, Video content, Behavioral targeting, Creative innovation
Print collateral, Scriptwriting, Tourism promotion, Community involvement, NC State Stars Award

Strategy + Research

Branding

Graphic Design

Video / Production

Web + Digital

Social Strategy

Public Relations

REAL ESTATE

Nonprofit

Municipal

Hospitality

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  • Nonprofits
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  • Hospitality