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Yellow Duck Marketing

Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

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920 Pecan Avenue, Suite 100 Charlotte, NC 28205

704.271.9555

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality
How we can help?
  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact

The HEARTest Yard

July 30, 2024 by

The HEARTest Yard

graphic design • website design

Market: Nonprofits

As a part of The HEARTest Yard program's growing work and efforts on the heels of opening The HEARTest Yard Congenital Heart Center and in celebration of 10 years of impact, the team at Receptions for Research: The Greg Olsen Foundation asked the Ducks to reimagine their marketing collateral and website for a fresh take using their vibrant brand and impactful imagery to help further their fundraising efforts.

Mobile-first design, Crisis communication, Promotional videos, Infrastructure marketing, Creative excellence

Graphic Design

We created a brochure that highlights the organization’s mission and value proposition through impactful imagery, storytelling and textual callouts as well as use of iconography. A touchpoint process graphic was created for both the brochure and website which helps take readers through all of the points at which The HEARTest Yard offers support and resources to families and patients.

Website Design + Development

We designed a bold new award-winning website highlighting resources for heart families, the organization’s various fundraising events as well as ways to get involved. The use of layering graphics, colors, patterns and imagery created a beautiful and professional website while maintaining a youthful presence befitting the brand.

Following the new website launch, website views increased by 346%, new users increased by 366% and average engagement time per user increased by 1,000%.

2024 Silver W3 Award Winner

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[scroll to experience this site]
https://heartestyard.org/

heartfelt work

WHAT OUR CLIENTS SAY

"I'm obsessed with it (The HEARTest Yard's New Website). Everyone is telling me how bright, vibrant and user friendly it is!! You guys are really helping us grow and spread the word, we're so grateful."

Molly Ansbro, Executive Director of The HEARTest Yard: The Greg Olsen Foundation

LET’S DO THIS

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Logo design, Color palette development, CMS integration, Paid social campaigns, Client-first approach

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920 Pecan Avenue, Suite 100
Charlotte, NC 28205

704.271.9555

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