Julianne started Yellow Duck Marketing in 2011 with the desire to create a company that’s both responsible and passionate about people. After leaving her job as Vice President of Marketing & Technology for a top 25 mixed-use real estate developer and property management firm with a $2 Billion portfolio, she started working on her first Yellow Duck Marketing project from her home and built the company to over 100 clients in a few years. Julianne has two decades of professional experience in marketing, public relations, web development, market research and technology. She earned her BA in Consumer Sciences from Purdue University, her MBA from Wake Forest University and is a proud Leadership Charlotte alumna.
She has been responsible for managing corporate brands as well as their public relations through both expansion and contraction. She is passionate about consumer experience and making things as intuitive and relevant as possible for the customer. She is energized by helping organizations develop strategies to grow or focus their business.
She currently serves on the Catawba Lands Conservancy board of directors, Charlotte Ballet’s board of advisors, the Marketing Committee for Children & Family Services Center and was formerly on the FreeMoreWest board of directors and 24 Hours of Booty marketing committee. She was also recognized as one of The 50 Most Influential Women in the greater Charlotte region. Julianne loves food, the arts and being out in nature with her big dogs, Stella McC and Stanley (named after Streetcar Named Desire). She is also the adoptive mom to a gorgeous baby boy.