Unless you’ve been living under a rock, you know that the World Cup is underway, and for the next month, you’ll hear nothing but “GOOOOAL” wherever you go. Whether you’re rooting for Germany, Brazil, or an underdog like Bosnia (in their first-ever World Cup performance), we’re sharing our favorite World Cup marketing spots that are sure to give you a reason to cheer!
Although we loved this commercial, and couldn’t stop watching, the branding isn’t evident until the very end…and they’re not even marketing Big Macs! This didn’t stop us from loving the idea of spotlighting the talent in those who aren’t professionals in the soccer arena, including the impressive juggling performed by a model in five-inch pumps. We just wish there was a little more brand reinforcement throughout (like they’re powered by McCafe or nuggets.)
To fully grasp the history behind this spot, it’s important to remember Zinedine Zidane’s 2006 controversial head-butting incident. Adidas isn’t holding any grudges – its most recent commercial features Zidane along with David Beckham, Gareth Bale, and Lucas Moura kicking the ball around the Beckham family abode. Things take a turn for the worst when Zidane crashes Beck’s trophy case; however no head-butts are exchanged. It’s just a game after all.
FIFA World Cup star Neymar Jr. and his freestyle team take on Gymkhana king Ken Block in his rally car in a four and a half minute spot. Not only is it relevant to the Castrol brand, it’s extremely entertaining. We’ll even admit that we gasped at Block’s final shot.
Something we all can relate to in a world of constant spoilers with social media and up-to-the-second phone updates. The struggle is real as a dad rushes home in his Hyundai to view his DVR’d USA match. Not only is it comical (and a little heartbreaking), but it perfectly displays the sleek exterior of the Hyundai Genesis, which is after all, what the ad is for.
Pass the tissues. We don’t speak Portuguese and aren’t from South America, but the national pride oozing from this commercial is enough to make you root for Chile. A tragic earthquake in 2010 trapped 33 Chilean miners for nearly 70 days. They’re back today to deliver their own pre-game pep talk to the Chilean World Cup team. No need to fear the “death group” Chile must compete in [a phrase reserved for the incredibly tough competition they face], these guys have fought death before and they won!
Finally, this list isn’t complete without a “Google” mention. Your favorite search engine’s “doodle” features animated characters that update based on the current game. Clicking the doodle will send you directly to the game’s scores and stats. Go Google!
Cristal Chilean Beer