TAILORED PUBLIC OUTREACH STRATEGY

Yellow Duck has served as a community outreach partner, leader and liaison to ensure all stakeholders impacted by these important projects are proactively and thoughtfully informed as design-build project plans are developed and executed. Projects have ranged from large water main construction projects in one of Charlotte’s fastest-growing neighborhoods, South End, to extensive wastewater improvements and sewer services through downtown Davidson to a large housing development nearby.

Each project presents its own unique design and construction work obstacles and audience targets, which require a customized approach to strategic municipal utility communications planning and execution. By prioritizing both internal and external communications, Yellow Duck’s tailored approach to these projects provides the public with a clear and central point of communication and project information, and enables the project management, design, planning and construction teams to focus their efforts on progressing the projects forward. YDM’s work has led to a widespread decrease in project complaints from customers across project areas impacted as well as increased engagement in public meetings, workshops and digital-based communication tools.