Felicetti Pasta

by

Felicetti Pasta

graphic design • website design • strategy + research

Yellow Duck Marketing was selected by Felicetti Pasta US to design and deploy a digital marketing campaign. We selected the top 20 stores we wanted to support and built a target market area of 5-10 mile rings around those areas. We designed 4 static ads, 4 animated motion graphics and 1 carousel ad to test and speak to different demographics. We spent $12,000 over a 6-week period to target the 20 stores and measured results along the way.

SHOPIFY WEBSITE DESIGN + DEVELOPMENT

The client came to us with an existing corporate website but needed an e-commerce platform built to sell its quality goods online. We delivered a streamlined Shopify website so you can have their products delivered directly to your home without setting foot in a grocery store.

[scroll to experience this site]
https://shopfelicettipasta.com/

DIGITAL STRATEGY

We optimized our clients conservative budget, generating 2.83MM video views while reaching 806,000 potential shoppers. We were still able to make a solid contribution to unit and net sales – advertising stores saw sales that were 42% higher than non-advertising stores over five weeks and double the unit sales. Our Fail-proof Gourmet concept had especially effective reach within the hard-to-reach male demographic.

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SOCIAL MEDIA

The month before we started SM management, they had 1,244 Facebook impressions and 6,909 Instagram impressions, which we’ve grown to 102,604 Facebook impressions and 97,356 Instagram impressions in July 2021. We also launched a Pinterest page for Felicetti, which averages 55,000 impressions per month.

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