PR wins include Southwest Magazine, Washington Post, Chicago Tribune, American Way Magazine, Domino, Martha Stewart Weddings and all the local publications. The total media reach during the campaign was 232 million in 674 media mentions and features.

 In just over a year, we grew the hotel’s followers to 1,670 on Facebook and more than 3,400 on Instagram organically, posting 3-4 times per week and working with over a dozen local and national social media influencers to introduce the property to target audiences and broaden its reach. This outpaced its peer property in Nashville by 14%.