Marketplace Events

public relations

Market: Hospitality

Marketplace Events hired Yellow Duck Marketing to manage its local public relations and help drive attendance at its shows, including the Southern Christmas Show, the largest in the country. Yellow Duck leveraged our strong media relationships to maximize coverage as well as social media influencer partnerships to increase Girls Night Out by 24%.

Public Relations

Our 2024 Christmas Show coverage had 283 pieces of coverage with estimated views of 8.7 Million, with 767 million online readership, 175K engagement, 68.6K social shares and 320K offline readership. This helped build advance sales which led to Early Bird VIP sales up 24%, Preview Night up 6%, and ultimately an increase of revenue of 12%!