January 26, 2018

With Web Design, the Meaning is in the Message

“Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman   Believe it or not, the most ideal time to develop your […]
February 27, 2015

Rebranding: A Case Study with Childress Klein

At some point in a company’s lifespan, there is a pivotal point where they have to reevaluate their position in their market and how their brand […]
October 17, 2012
Color Psychology


Color affects our environments, our mood, our lives. Never was a color change so evident as when Wachovia and their serene blue/green wave logo was replaced […]
July 13, 2012

Marketing Lessons from GOLD RUSH

I, like many wives across America, have to suffer through watching one of Cable’s top TV shows, Gold Rush. If you have not seen the show, […]
September 30, 2011

Book Report: Made to Stick

One of the books that has impacted how we ducks think about marketing is the book “Made to Stick” by Chip and Dan Heath. The authors […]
September 3, 2011

The Hamsters Find Their Target Market

Anyone who has taken any sort of marketing class understands that paying for advertising for pure folly is a waste of time and more importantly, money. […]