July 27, 2018

Creating & Optimizing a Successful Facebook Business Page

Before sitting down and creating a Facebook page for your business, you should ask yourself, “Why Facebook?” If your answer is along the lines of “everyone […]
June 29, 2018

Making Sense of All the Ways LinkedIn Handles Brand Identity

Sometimes keeping track of how to use LinkedIn’s personal profile pages, company profile pages and business groups gets confusing. It’s important to understand the distinct uses […]
April 23, 2018
Digital Marketing and Social Media Management - Yellow Duck Marketing

How to Avoid Content Confusion When Posting on LinkedIn

If you use the platform to share blog content and spread industry ideas among colleagues, clients, customers and influencers, it’s crucial to know the difference between […]
July 19, 2017

The Story on Instagram Stories

Facebook Live, Snapchat, Instagram – it can feel overwhelming with all of the new channels and features of social media. Which one should you use, what […]
February 9, 2018

3 Ways LinkedIn Can Make Your Business Shine

Social media plays a huge role in how you market your business these days. Most clients come to us wanting Facebook, Instagram and Twitter. But what […]
January 31, 2017

6 Hot Trends for Social Media in 2017

Social Media is an ever-evolving beast. The key is being willing to switch up your social media strategy on a month to month, and sometimes, day […]
February 20, 2017

How To Master Instagram Like A Boss

Anyone can have thousands of Instagram followers these days. Whether you grow your audience organically or purchase it with the click of a button, the truth is a […]
July 19, 2016

Do #Hashtags Actually Work?

If you’re on any form of social media, then you’ve seen one particular symbol being used all of the time. It’s called the #hashtag, and you […]
June 30, 2016

Facebook Focuses on Family and Friends

For years, companies have been using Facebook to expand their reach and their audience, but now that platform is changing. Facebook’s news feed, which is seen […]
November 15, 2013

The Women of Pinterest

Pinterest- the visual micro blogging site- is all the rage these days and “pinning” to a collection of virtual pinboards has become a trendy way to […]
June 25, 2013

Best Times To Post for Social Media

Wondering when to schedule that post?  Well depending on what your product is that you’re selling will depend on the consumer behavior. For example, some things […]
December 7, 2011

4 Reasons Your Company Doesn’t Need a Blog

A company blog can be a great marketing tool. It can humanize your brand, give you a new way to interact with customers and clients, and […]
November 8, 2011

Link Love: Marketing on a Shoestring Resources

Resources Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing […]
August 16, 2011

Social Media Advertisers Still Rely on Search for Budgets – eMarketer

Search marketers and their budgets play a role in social media programs. As social media becomes an integral part of companies’ marketing programs, the debate continues […]
August 4, 2011

Book Report: Inbound Marketing

The book Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series), by Brian Halligan and Dharmesh Shah, contrasts two approaches of […]
March 30, 2011

Gitomer’s Social Boom

I recently attended Charlotte Interactive Marketing Association’s quarterly meeting, at which controversial sales guru Jeffrey Gitomer unveiled his new book, Social BOOM!  The event was well […]