We try to look our best around here. However, we believe that excellent creative isn’t flashy, but effective: It must inform, inspire and maintain the integrity of your message. Looking good matters, but it’s not everything.
We use this philosophy when we sit down to create the pieces we’ll use to market your product or service, or to design and launch your brand. There’s no use loading your collateral, ads or website with fancy metaphors and far-out graphics if our only goal is to make you look cool and cutting edge. We cut the edge all the time, but being effective is more important than looking cool.
Combining recent trends with classic design allows collateral and branding material to have a longer lifespan while still resonating with your target audience. We’ve been designing long enough to know what works (and what may not), but finding new ways of being innovative and customizing content to our clients needs is what keeps us sharp.
CONNECTING TO YOUR BRAND
After working with a creative partner to establish the Link brand platform for Generation Y / Millennial renters, we designed leasing support materials for Grubb’s first Link apartment development in Richmond, VA.
Yellow Duck was our guide through the process of rebranding from A to Z. From the initial call to our first in-person meeting, the Yellow Duck team intuitively took us through a strategic creative process. From internal organizational strategy to community input and stakeholder engagement and beyond, Yellow Duck created everything from our new name, logo design, letterhead and our newly developed website. Thanks to Yellow Duck, we were able to successfully launch our new name and brand to the community in a smooth and seamless way. We couldn’t have done it without them!
In our work with Yellow Duck, we feel fortunate to have a design and communications partner that is both very capable and responsive to our needs. Whether collaborating on a new campaign, supporting our needs for collateral development, or creating communications materials for a special event, the Yellow Duck team gets the job done and exceeds our expectations. Having Yellow Duck as a reliable, can-do design partner allows us to work more efficiently as a team. Because of their expertise and flexibility to address the growing needs of our organization, we can count on them to deliver a quality product on time and within budget. We get the personalized service that a small design agency offers combined with the big talent that you would expect from a larger firm.
Yellow Duck really helped us bring the vision of our brand to life by creating branding elements that embody the mission, values and mood of byFiorenza. They developed a strategic plan and branding assets that made it easy for us to stay consistent with our branding and our message. We are able to share exact colors and fonts with companies when having signage or other materials made so that everything is consistent and clean! A big part of our brand focuses on streamlining the customer’s online buying experience on our website to become the “Carvana” of homebuilders. Yellow Duck helped us to hone and build a website that embraced our unique vision. Most importantly, it’s not a “we pay you to do this and you do it” arrangement – it’s a true collaboration, which we love!
Before we hired Yellow Duck Marketing our materials were outdated and unprofessional. With their guidance and expertise, we now have materials that help educate, inform and look fantastic! The staff at Yellow Duck are creative and very easy to work with on projects. We are excited to continue our relationship with them and create additional products in the future.
I have had the pleasure of working with Yellow Duck Marketing on two public engagement projects. The creativity shown in their deliverables and their ability to adapt in everchanging worlds is truly impressive.
I absolutely loved working with the Yellow Duck team. They always had the most creative and fun ideas for our projects and their energy was contagious! They kept on top of every detail, made sure to communicate along the way, and stayed within our budget.
Related Graphic Design Projects
- Sometimes clients only need one thing – a new look for their brand. Whether it’s a small business or apartment community, we offer “express” logo packages […]
- LPA Urban came to the ducks wanting a sleek leave-behind for the metropolitan residential division of Lat Purser & Associates. Yellow Duck’s design team delivered a […]