August 20, 2019

Behind the Scenes: Logo Development

Logos are one of the most powerful tools of a brand’s representation and public persona, and should hold significant meaning for a company or organization. In […]
August 7, 2019

Q&A with Julianne McCollum

This week, we’re talking to the Head Quack! Julianne McCollum started Yellow Duck Marketing in 2011 after leaving her job as Vice President of Marketing & […]
July 29, 2019

Do You Have a Crisis Communications Plan?

Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
July 3, 2019

YDM Cheerleader: Q&A with Vanessa Capece

This week brings you the friendly energy and can-do spirit of our Project Manager, Vanessa Capece. She works directly with clients to keep projects splashing in […]
June 27, 2019

YDM Wins Crowns of Enterprise Award

In May, Yellow Duck Marketing and its founder, Julianne McCollum, were awarded a Charlotte-Mecklenburg Crowns of Enterprise Award for Woman Business Enterprise of the Year. City […]
June 19, 2019

Yellow Duck Marketing is Moving!

Since we moved to our current South End office space in late 2015, the YDM team has grown by 33%. In the coming years, we know […]
May 29, 2019

Web Guru: Q&A with Laura Wyatt

In an effort to help you get to know us better, YDM will be posting a Q&A with each of our associates. First up is Laura […]
May 14, 2019

YDM Wins PICA Award for Draper Place Brochure

Yellow Duck Marketing was awarded a Printing Industry of the Carolinas Award (PICA), Best in Category for the design of our large format brochure for Draper […]
May 9, 2019

How to Leverage your Internship into a Full-Time Position

College kids – grab that internship by the horns and wrestle it down to help you on your way to becoming a power house. Don’t let […]
April 24, 2019

Ducks Take Home the Gold: MAME Awards

  Yellow Duck Marketing and Revolve Residential took home a Major Achievement in Marketing Excellence Award from the Home Builders Association of Greater Charlotte. The winning […]
February 26, 2019

The Art of The Apology

Saying “I’m sorry” can mitigate damage to a company’s reputation and business, but for an apology to resonate and be accepted by the public, some key […]
January 7, 2019

2018 Year in Review

The webbed feet at Yellow Duck Marketing have kept busy paddling straight through 2018! Let’s take a few moments to reflect on what we’ve accomplished for […]
August 20, 2018

Catawba Lands Conservancy website wins Hermes Award

  The awards are sailing into the Duck Pond this summer, and we’re thrilled our Digital Marketing Manager Laura Wyatt’s crisp redesign of the Catawba Lands […]
December 10, 2018

The Benefits of Video Marketing

Implementing video marketing into your business’s marketing plan can have some serious benefits. Video has many strengths – the most obvious being that it catches the […]
September 27, 2018

Media Hits: Yellow Duck Clients in the News

YDM had a busy year working with clients to share their stories via public relations and social media. Check out a few highlights below: JLL Carolinas […]
August 13, 2018

LPA Urban look book wins Hermes Award

There was some excited quacking at the Duck Pond when we learned our Art Director Rachel Carow’s work on an LPA Urban look book earned the […]
July 27, 2018

Creating & Optimizing a Successful Facebook Business Page

Before sitting down and creating a Facebook page for your business, you should ask yourself, “Why Facebook?” If your answer is along the lines of “everyone […]
June 29, 2018

Making Sense of All the Ways LinkedIn Handles Brand Identity

Sometimes keeping track of how to use LinkedIn’s personal profile pages, company profile pages and business groups gets confusing. It’s important to understand the distinct uses […]
June 18, 2018

Yellow Duck Marketing Welcomes New Director of Client Services

Yellow Duck Marketing is sailing into summer in growth mode. Our agency is excited to announce the addition of a new duck to the pond, Amanda […]
April 23, 2018
Digital Marketing and Social Media Management - Yellow Duck Marketing

How to Avoid Content Confusion When Posting on LinkedIn

If you use the platform to share blog content and spread industry ideas among colleagues, clients, customers and influencers, it’s crucial to know the difference between […]