April 7, 2020

2020 COVID US Travel Survey

Yellow Duck Marketing conducted a survey gauging the sentiments of more than 300 respondents about their leisure summer travel plans. The survey closed on 3/27/2020. More […]
April 3, 2020

Lowcountry Duck: Kay Everatt Q&A

This week’s Q&A is swimming straight into the world of all things color and sound. Meet Kay Everatt, our Motion & Graphics Designer. Kay works from […]
April 1, 2020
Caribbean Resort Villa Branding

A Look Behind a Caribbean Villa Resort Branding

When our founder, Julianne, had the opportunity to work with one of our favorite clients in Jamaica again on a new luxury private villa called Buttonwood […]
March 20, 2020

How to Handle Public Relations During the Coronavirus Pandemic

While the COVID-19 global pandemic is wreaking havoc on our local and national economy, the demand for clear, effective communication has not been impacted. If anything, […]
March 13, 2020

A Day in the Life: Interactive/Web Manager Laura Wyatt

In order to showcase the work we do at YDM, we started a new series on our blog called “A Day in the Life.” In this […]
March 6, 2020

How to Increase Audience Engagement on Social Media

Are you having trouble engaging with your followers on social media? Although it can seem tricky to get people to interact with your posts, it can […]
February 12, 2020

Commercial Real Estate PR: YDM Clients in the News

A former HGTV show host visits Charlotte to talk renovation tips, a local nonprofit launches an innovative affordable housing loan program and a national real estate […]
January 30, 2020

Branding Warrior: Rachel Carow Q&A

It’s time to get lost in bright patterns and Illustrator jargon this week with YDM’s Sr. Graphic Designer Rachel Carow. Rachel is the design wizard who […]
December 6, 2019

Magic Maker: Q&A with Amanda Adams Thompson

This week’s Q&A will help you get to know Amanda Adams Thompson, our Director of Account Services. A North Carolina native, Amanda pairs her social and […]
November 12, 2019

YDM Takes Home the Platinum & Gold

Earlier this year, three YDM projects earned awards at the annual International Hermes Creative Awards. Turquesa won Platinum for Logo Design, Draper Place won Platinum for […]
November 8, 2019

Public Relations Jedi: Will Boye Q&A

When our clients make it into the news for something cool they’re working on, that’s often because of our Senior Public Relations Executive Will Boye. He […]
October 23, 2019

Behind the Scenes – YDM Logo Development

Corporate rebranding is an exciting – and sometimes complicated – process for any business or organization. After using the same logo for many years, or even […]
October 11, 2019

Talking Strategery: Angela Vogel Daley Q&A

Meet this week’s duck – Angela Vogel Daley – our Director of Strategy. Angela oversees the strategic direction of clients from conception to execution, including branding, […]
September 15, 2019

How to Boost Your Business’s Online Presence

 Whether your business is just starting out or you’re taking steps toward a more prominent online presence, there are several online outlets that are a […]
September 13, 2019

Cat Lady: Katie Kinard Q&A

Next up in our Q&A feature is the latest duck to splash into the pond, Graphic Designer Katie Kinard. Originally from tropically sunny South Florida, Katie […]
August 20, 2019

Behind the Scenes: Logo Development

Logos are one of the most powerful tools of a brand’s representation and public persona, and should hold significant meaning for a company or organization. In […]
August 7, 2019

Q&A with Julianne McCollum

This week, we’re talking to the Head Quack! Julianne McCollum started Yellow Duck Marketing in 2011 after leaving her job as Vice President of Marketing & […]
July 29, 2019

Do You Have a Crisis Communications Plan?

Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
July 3, 2019

YDM Cheerleader: Q&A with Vanessa Capece

This week brings you the friendly energy and can-do spirit of our Project Manager, Vanessa Capece. She works directly with clients to keep projects splashing in […]
June 27, 2019

YDM Wins Crowns of Enterprise Award

In May, Yellow Duck Marketing and its founder, Julianne McCollum, were awarded a Charlotte-Mecklenburg Crowns of Enterprise Award for Woman Business Enterprise of the Year. City […]