September 13, 2023

Does being on X Still Make Sense for Your Brand?

With the recent rebranding of Twitter as X, a wave of accompanying changes is set to sweep across the platform. This includes the substitution of the […]
August 7, 2023

Live with Kelly: Q&A with Kelly Brooks

Next up in our Q&A is our Social Media/Client Coordinator, Kelly Brooks! Kelly touches both social media and account management projects during her workday. She’s a […]
August 3, 2023

Localizing Social Media to Maximize Reach

If you’re interested in increasing your brand loyalty through social media, localization may be the missing key from your strategy. A social media agency located in […]
July 27, 2023

Duck Love Week 2023

Welcome back to our 4th annual Duck Love Week! Every year since 2020, the ducks take this week to spread love and joy by giving back […]
July 24, 2023

Diving into the Creatorverse with Adweek

In May, we attended Adweek’s Social Media Week, which was all about how businesses can harness the influence of creator marketing. During the week, we learned […]
July 18, 2023

The Benefits of Paid Social Media Advertising

Social media has no doubt revolutionized how we connect, communicate and consume information. But it’s also transformed how we do business, providing companies with unprecedented opportunities […]
July 11, 2023
influencer marketing

Master the Art of Influencer Marketing

Influencer marketing has emerged as a game-changer for brands who want to get more reach with their brand messaging. Influencers can tap into their niche audiences […]
June 12, 2023
Universal Analytics to Google Analytics to GA4 Migration

GA4 vs. Universal Analytics

Google Analytics 4 (GA4) is set to replace Universal Analytics, officially taking over on July 1, 2023. This means Universal Analytics will stop processing new hits […]
May 26, 2023

Create an E-commerce Website That Converts for Online Shoppers

In the ever-evolving world of e-commerce, designing a website that captivates and converts visitors into loyal customers is paramount. But the harsh reality is that most […]
May 9, 2023

How to Use an Effective PR Campaign to Promote an Event

Planning an event to promote your business or new product but not sure if people are aware of it? Even if you spend a significant amount of […]
May 1, 2023

How to Become a Thought Leader on LinkedIn

LinkedIn is the world’s largest professional network, boasting over 900 million members in more than 200 countries worldwide. It’s a great place to build your network, […]
March 14, 2023

Kenya Benya: Q&A with Kenya Hooker

Get to know our Senior Account Manager Kenya Hooker through her Q&A. With a degree in Strategic Communications, Kenya loves to focus on PR, events, branding […]
March 7, 2023

From Intern to Art Director: A Journey of Growth, Creativity and Success

Yellow Duck Marketing Art Director Kay Everatt has been a duck since 2015. Over the years she successfully grew from being a YDM intern to recently […]
February 28, 2023

2023 Digital Ads Trends & The Emergence of TikTok Advertising

For brands, the new year means being more transparent, rethinking messages, updating research, or tweaking strategies. Marketers need to keep an eye on future trends so that […]
February 6, 2023

Design Trends 2023

2023 is going to be a year filled with graphic design trends that push the limits and transport you to surreal environments. In the world of […]
January 19, 2023
A man in a red and black plaid shirt walking towards a woman in a black top who is looking at a wall that displays different logo and branding options for their real estate company.

What is Branding?

Branding is essential to the success of your business. It’s the process of creating a strong and distinct identity for your company in the minds of […]
January 12, 2023

Marketing in a Recession

There’s a lot of chatter in the media right now about recessions, interest rates and slowdowns, which has several clients worried and wondering about shifting strategies. […]
November 15, 2022
Man in a black shirt with headphones on, facing a computer console with images on display. A plant and lighted desk lamp are on his left, as well as a notebook with a mobile phone on top of it.

Is it Time for a Rebrand?

A brand is a promise. It guarantees your customers a certain level of quality, value and service, and sets you apart from competitors. Once you have […]
September 7, 2022

5 Places + Spaces We Love: Urban Trails

Over the years, cities throughout the country have undertaken placemaking projects. The goal is to capitalize on local community assets to create public spaces that promote […]
August 22, 2022

Duck Love Week 2022

August 1-5, 2022   In the summer of 2020, during the height of COVID, we began a new annual tradition: Duck Love Week. In celebration of […]