People love calling me the Head Quack.

I established Yellow Duck Marketing back in 2011 with a strong desire to build a company that values responsibility and people’s passions. My journey began after stepping away from my role as Vice President of Marketing & Technology at a prominent mixed-use real estate development and property management firm, boasting a substantial $2 billion portfolio.

I embarked on my inaugural project for Yellow Duck Marketing from incubator space provided by BB+M Architecture, which marked the genesis of an enterprise that would soon serve over 100 clients within just a few years. Drawing upon my extensive 25-year background in marketing, public relations, web development, market research, and technology, I have garnered a wealth of experience. My educational foundation includes a BA in Consumer Sciences from Purdue University and an MBA from Wake Forest University. Moreover, I take pride in being an alumna of Leadership Charlotte and a certified charrette facilitator accredited by the National Charrette Institute.

Throughout my career, I’ve been entrusted with the management of corporate brands and their public relations, guiding them through periods of growth and consolidation alike. I find inspiration in assisting organizations to formulate strategies that foster business growth, brand definement or how they might enhance their community. I have helped facilitate visioning sessions for small to large mixed-use real estate projects from Idaho to Jamaica.

Currently, I hold volunteer positions on the boards of Charlotte Ballet and the Urban Land Institute. I actively contribute to the Marketing Committee for Ascend Nonprofit Solutions (formerly Children & Family Services Center). My previous engagements encompass roles on the Catawba Lands Conservancy, Charlotte Interactive Marketing Association, and FreeMoreWest board of directors, along with participation in the 24 Hours of Booty marketing committee. Recognized as one of The 50 Most Influential Women in the greater Charlotte region, my greatest accomplishment is being able to keep up with my very active two wonderful little boys.