Skip to content
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer
Yellow Duck Marketing

Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
How we can help?
ydm logo

MAIN OFFICE

920 Pecan Avenue, Suite 100 Charlotte, NC 28205

704.271.9555

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality
How we can help?
  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact

Online Homebuyer Portal

June 7, 2024 by

Online Homebuyer Portal

website design

Market: Real Estate • Master Planned Communities

YDM hatched our Wingspan New Home Portal, an innovative and customizable new home offer submission/collection process and construction progress portal built to serve as a solution for new homebuilders to address the desire to maximize every dollar of value you’re capturing for an expensive new build. Challenging labor and supply chain pricing issues that new builders are currently facing make it virtually impossible to guess exactly what the current market rate is for a new home. Many developers are choosing to hold back units to get maximum prices and for those having pent up demand so Wingspan allows them to organize multiple offers with a consolidated easy way to look at all offers at a glance, while protecting and even bolstering profitability.
Second Thumbnail

Interested buyers are directed to submit a single offer (or more) online in an easy two-step form with the only requirement being a prequalification letter. The platform guides buyers on submitting a price they are willing to pay for each unit with minimum values (by unit) protecting the builder with unlimited upside.

Customizations allow for integrating suggested starting bids, as well as upgrade packages, if applicable. The portal makes it easy for potential buyers who are looking to navigate the homebuying process with or without a buyer’s agent and human error is eliminated.

The completed form generates a PDF contract prepopulated with the buyer’s information which makes the sales process a breeze if the offer is accepted. A password-protected offer page allows the sales team to see all offers at a glance and accept or decline an offer with the push of a button. Sales team members can focus on qualifying and serving potential buyers instead of spending time on the time-intensive logistics of multiple-offer management. It also makes it quick and easy to DocuSign contracts, streamlining another step in the process.

 

Our 5 Favorite Things Wingspan Delivers

  1. The platform can be customized and branded to any builder regardless of size and can be programmed to populate individual contracts providing functionality that was previously exclusive to national builders with huge budgets.
  2. The online offer submission functionality allows builders to get competitive, private and qualified bids, increasing the potential new home purchase price.
  3. A password-protected offer page allows the sales team to receive multiple offers on a unit, see all offers immediately in an organized way and accept or decline an offer with the push of a button.
  4. The online contract to PDF functionality prevents human error in calculating upgrade costs or deposit amounts.
  5. Homebuyers under contract will receive exclusive access to their unique and user-friendly construction portal allowing them to access important documents, see real-time construction updates on a progress infographic and recent images of their lot, following where their home is in the build process.

 

Password-Protected Buyer Construction Portal

Another module that can be added is where contracted buyers will receive exclusive access to their unique construction portal allowing them to access important documents, see construction updates and recent images of their lot, and follow where they are in the build process. This moves those prospective buyers to loyal customers as a tool to elevate customer engagement and the communications experience, which is critical throughout the homebuying and building journey.

0%

Increased Price Potential by using Wingspan

in action

Revolve Residential was able to capture 15% more value in the last sales release of Atlas Townhomes by leveraging Wingspan’s multiple bidding capability and online buying portal.

 

TELL ME MORE

Footer

Logo design, Color palette development, CMS integration, Paid social campaigns, Client-first approach

CONTACT US

920 Pecan Avenue, Suite 100
Charlotte, NC 28205

704.271.9555

Go-to-market strategy, Landing page design, Video content, Behavioral targeting, Creative innovation
Print collateral, Scriptwriting, Tourism promotion, Community involvement, NC State Stars Award

Strategy + Research

Branding

Graphic Design

Video / Production

Web + Digital

Social Strategy

Public Relations

REAL ESTATE

Nonprofit

Municipal

Hospitality

Careers @ YDMOur Blog

CONNECT

facebook instagram pinterest linkedin youtube

Keep up with the ducks through our quarterly newsletter!

Copyright 2025 YDM | Privacy Policy Accessibility

  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality