August 24, 2016

Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

User experience is so important when designing your e-commerce website. That’s why we follow the tips from the new e-book “7 Ways to Hack the Mind of […]
August 8, 2016

Hacking the Mind of the Online Shopper: The Paradox of Choice (Infographic)

At Yellow Duck Marketing, we can design an ecommerce website on platforms such as WordPress, SquareSpace, BigCommerce and Shopify, so we always have our eye on user […]
August 23, 2013
Event Planning Charlotte, Taste of FreeMore

Creating a Brand Crush Through Events

When I was in college, I worked at Victoria’s Secret. One of my first lessons in selling lotion was to stand at the cart at the […]
May 14, 2013
market research buyer persona

Creating a Buyer Persona

When it comes to generating traffic to your website, quality is just as important as quantity. This means drawing visitors that would actually, feasibly buy from […]
November 15, 2011

Brand Loyalty

All brands and consumer products aspire to attract fiercely loyal and influential brand advocates. I came across two recent examples of brands that have achieved this […]