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Yellow Duck Marketing

Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

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  • About
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    • Strategy + Research
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Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

August 24, 2016 by Laura Wyatt

Consumer Behavior, E-Commerce, Market Research, Marketing Strategy

Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

August 24, 2016

Strategic planning, Visual storytelling, Animation services, Promotional videos, Behavioral targeting

User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of the Online Shopper,” written by Jennie Wong, Ph.D. The book provides great insights about how to design e-commerce websites that result in higher conversion rates, and the book inspired us to do a series of infographics. Our second infographic is on the Processing Fluency, the second chapter of the book.

Want to read more? Jennie Wong is giving away the first 50 downloads for free! Enter in the giveaway here.

Didn’t make the cut? You can still purchase the e-book on Amazon here. 

Processing Fluency-01

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