User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of the Online Shopper,” written by Jennie Wong, Ph.D. The book provides great insights about how to design e-commerce websites that result in higher conversion rates, and the book inspired us to do a series of infographics. Our second infographic is on the Processing Fluency, the second chapter of the book.

Want to read more? Jennie Wong is giving away the first 50 downloads for free! Enter in the giveaway here.

Didn’t make the cut? You can still purchase the e-book on Amazon here.