Hacking the Mind of the Online Shopper: Processing Fluency (Infographic)

by

User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of the Online Shopper,” written by Jennie Wong, Ph.D. The book provides great insights about how to design e-commerce websites that result in higher conversion rates, and the book inspired us to do a series of infographics. Our second infographic is on the Processing Fluency, the second chapter of the book.

Want to read more? Jennie Wong is giving away the first 50 downloads for free! Enter in the giveaway here.

Didn’t make the cut? You can still purchase the e-book on Amazon here. 

Processing Fluency-01

You may also like…

communications with apartment residents, updating residents, PR

Consumer Behavior, Marketing Strategy, Real Estate

How to Keep Apartment Residents Informed Without Overwhelming Them

Consumer behavior, Brand refresh, Community engagement, Thought leadership, Storyboarding

Consumer Behavior, Digital Marketing

5 Marketing  Trends Defining 2026

Brand guidelines, CMS integration, Municipal branding, Infrastructure marketing, Tourism promotion

Community Engagement

Beyond the Public Meeting: How Municipal and Utility Organizations Can Build Lasting Community Engagement

Landing page design, Mobile-first design, Event videography, Best graphic design agency, Nonprofit website award

Case Study

Landscape Management Native Seed Packets

Brand positioning, Audience insights, Brand refresh, Stakeholder communication, Hospitality marketing

PR

Flip the Script: Why PR Matters More Than Ever in the Age of AI

Strategic planning, Video content, Video production, CRM integration, Community involvement

Market Research, Web Design

GEO vs SEO: Why Your Content Needs to Impress AI Now