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Hacking the Mind of the Online Shopper: The Paradox of Choice (Infographic)

At Yellow Duck Marketing, we can design an ecommerce website on platforms such as WordPress, SquareSpace, BigCommerce and Shopify, so we always have our eye on user experience. That is why we love the research from! Their new e-book “7 Ways to Hack the Mind of the Online Shopper,” written by Jennie Wong, Ph.D., provides great insights about how to design e-commerce websites that result in higher conversion rates, and the book inspired us to do a series of infographics. Our first infographic is on the Paradox of Choice, the first chapter of the book.

Want to read more? Jennie Wong is giving away the first 50 downloads for free! Enter in the giveaway here.

Didn’t make the cut? You can still purchase the e-book on Amazon here



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