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Link Love: Marketing on a Shoestring Resources


Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing 5 hats. You need cheap and easy resources to help you do your job and juggle all the plates in the air without breaking the bank.

So on a related note, I recently spoke to a group of people who attended an affordable housing conference put on by the NC Housing Coalition. I promised to share some budget-friendly resources with them, and thought everyone would like to see the Link Love list on steroids!

Business Tools

Email Program / List builder / Contact manager:

Inexpensive, Great Quality Printer:

Project Management Software:

Promotional Products that donate 5% to local charity of your choice:

Reliable & Cheap Promotional Products:

PR Monitoring through Google Alerts:

Free Online PR Pitch Listing:


Online Business Listings

These are the links you should think about getting listed on to make sure you’re visible and able to be found when your consumers are ready to make a buying decision!

Local Google Business Listing:

Bing Business Listing:

Affordable Housing Listing:

Online Business Review site:

Social Check In App:

Open Directory Listing with big link juice:

Graphic Design

Free Stock Photos:

Inexpensive Stock Photos:

Photo Editing Software:

Free Fonts that can be used online:

Free Funky Fonts:

Font Finder to see what Font something is
that you like:

Web Design & Content Building

Domain Registration:

WordPress Themes so you don’t need to learn HTML:

Easy Blog Builder:

Very Inexpensive WordPress Themes: and

Community or Intranet Builder:

Website, Social Media & Inbound Marketing Grader:

Social Media

Social Media Manager:

Social Media Research:  and

Blog on Inbound Marketing:

Best Practices of How to Create a Social Media Policy:

How to Write a Social Media Policy:

 Click here for a PDF of these marketing resources to print:

Download this file

What did I miss? What free or cheap resources are your favorites?