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Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

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920 Pecan Avenue, Suite 100 Charlotte, NC 28205

704.271.9555

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Municipal
    • Hospitality
    • Sports
  • Our Work
  • Contact
  • Nonprofits
  • Real Estate
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How we can help?
  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Municipal
    • Hospitality
    • Sports
  • Our Work
  • Contact

Link Love: Marketing on a Shoestring Resources

November 8, 2011 by Laura Wyatt

Marketing Strategy, Social Media

Link Love: Marketing on a Shoestring Resources

November 8, 2011

Brand positioning, Thought leadership, Storyboarding, Marketing funnels, Creative excellence

Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing 5 hats. You need cheap and easy resources to help you do your job and juggle all the plates in the air without breaking the bank.

So on a related note, I recently spoke to a group of people who attended an affordable housing conference put on by the NC Housing Coalition. I promised to share some budget-friendly resources with them, and thought everyone would like to see the Link Love list on steroids!

Business Tools

  • Email Program / List builder / Contact manager: www.mailchimp.com
  • Inexpensive, Great Quality Printer: www.gotprint.net
  • Project Management Software: www.worketc.com
  • Promotional Products that donate 5% to local charity of your choice:  www.adsparkpromos.com
  • Reliable & Cheap Promotional Products: www.adcomarketing.com
  • PR Monitoring through Google Alerts: http://www.google.com/alerts
  • Free Online PR Pitch Listing: www.pitchengine.com

Online Business Listings

  • These are the links you should think about getting listed on to make sure you’re visible and able to be found when your consumers are ready to make a buying decision!
  • Local Google Business Listing:  www.google.com/local/add
  • Bing Business Listing: www.bing.com/local/
  • Affordable Housing Listing: www.socialserve.com/
  • Online Business Review site: www.yelp.com
  • Social Check In App: www.foursquare.com
  • Open Directory Listing with big link juice: www.dmoz.org

Graphic Design

  • Free Stock Photos: www.sxc.hu
  • Inexpensive Stock Photos:  www.shutterstock.com
  • Photo Editing Software:  www.picnik.com
  • Free Fonts that can be used online: www.fontsquirrel.com
  • Free Funky Fonts: www.dafont.com
  • Font Finder: www.whatthefont.com

Web Design & Content Building

  • Domain Registration: www.namecheap.com
  • WordPress Themes so you don’t need to learn HTML: theme.wordpress.com/themes
  • Easy Blog Builder: www.posterous.com
  • Very Inexpensive WordPress Themes: www.eleganthemes.com and www.themeforest.net/
  • Community or Intranet Builder: www.ning.com
  • Website, Social Media & Inbound Marketing Grader: website.grader.com

Social Media

  • Social Media Manager:  www.hootsuite.com
  • Social Media Research: www.socialfresh.com  and www.socialcrush.com
  • Blog on Inbound Marketing:  www.blog.hubspot.com/
  • Best Practices of How to Create a Social Media Policy: www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/
  • How to Write a Social Media Policy: www.inc.com/guides/2010/05/writing-a-social-media-policy.html

What did I miss? What free or cheap resources are your favorites?

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