Giving back to our communities’ nonprofits is an important part of our mission at Yellow Duck Marketing. During 2021, we contributed over $35,000 to nonprofits in pro bono work and cash donations. At Christmas, instead of sending clients swag they may not like, we chose to donate $5,800 to specific teachers’ projects through DonorsChoose to provide funding for classroom supplies and projects in low-income schools in Charlotte and other cities across the country where our clients are based.
During the last week of April, five ducks will join with Goodyear Giving to travel to build a school in Nicaragua through a program organized by nonprofit buildOn, which has been building schools in developing countries for the past 30 years.
The biggest roadblocks to education for children in Nicaragua are poor infrastructure and the long distance they must walk to get to school. The new school will ensure that the community’s children and adults have access to quality education. You may not know this, but we have two former teachers on staff and eight moms so we know the vital importance of education.
We are in the process of raising $50,000 to build the school and cover volunteer costs. To help support the cause, visit our fundraising page. Additionally, a fundraising event will be held at The Goodyear House on Sunday, April 3, from 2-6pm. The event will include food, drinks, music and a raffle.
GIVING TUESDAY 2021
In 2021, we decided to re-run our Giving Tuesday campaign from 2020 where we ran a two-week campaign on Instagram, LinkedIn and Facebook. We chose five nonprofits that we work with to donate to. The campaign allowed people to tag their nonprofit of choice by commenting on our post. Every comment equaled a $1 donation from Yellow Duck Marketing.
Here are our 2021 Giving Tuesday totals:
- The Heartest Yard: 45 comments total ($45)
- TreesCharlotte: 28 comments total ($28)
- One Place: 116 comments total ($116)
- Catawba Lands Conservancy: 18 comments total ($18)
- Common Wealth Charlotte: 51 comments total ($51)
Total donation: $258, but that wasn’t good enough. We added $250 bonuses to each of the charities and $500 to the winning charity, One Place, for a total donation amount for the campaign of $1,819.
We appreciate everyone who took the time to comment on and share our Giving Tuesday post.
Below, you will be able to find more about each nonprofit and we encourage you to donate to each of them as well!
If you have a suggestion of another nonprofit who would benefit from this in 2022 and you think could mobilize their supporters, email Julianne, Angela or Wynee!
Inspired by his son’s fight for life and his recent heart transplant, the HEARTest Yard is a program created by Greg Olsen for families who are adjusting to life as parents of a child with congenital heart disease. The cutting-edge program provides families with a multitude of services including in-home, private nursing care, physical therapy and speech therapy, among other benefits. The program is designed to complement the world-class medical treatment provided by Levine Children’s Hospital. The HEARTest Yard provides these services to families at no charge, while incurring no additional expense to the hospital.
TreesCharlotte is a public/private nonprofit collaboration to grow, diversify and steward the city’s iconic urban forest. Trained volunteers and science-based programs teach residents about the value of trees and how to plant and care for them. Known as “The City of Trees,” Charlotte has a wonderful foundation for maintaining high canopy standards. However, a detailed analysis shows the city must take a more aggressive approach to ensure the continued health and well-being of the tree canopy and must actively plant thousands of trees to account for growth and development in the city and around the region.
Formerly known as Onslow County Partnership for Children, One Place is a nonprofit organization in Jacksonville, North Carolina, that creates hope for families by connecting them with resources and programs to end child abuse. For more than 20 years, One Place has worked to strengthen the systems of care surrounding children and families through public-private partnerships. One Place believes that by investing in children and families, they can provide the resources and programs to end child abuse and create a stronger, more resilient future for our community.
Common Wealth Charlotte’s (CWC) mission is to be a catalyst for changing lives. CWC replaces uncertainty and reliance on charitable and government assistance with financial capability, equipping Charlotte’s economically vulnerable population with trauma-informed education, certified financial counseling, asset- and wealth-building skills, and access to banking services and 0% interest loans. CWC believes that being financially capable is the foundation of true upward economic mobility. More importantly, financial capability brings hope – and hope goes a long way to heal trauma.
Catawba Lands Conservancy (CLC) is a land trust – a nonprofit, community-based conservation organization that permanently conserves and manages land for public benefit in the Southern Piedmont of North Carolina. Their six-county land protection area includes Catawba, Gaston, Iredell, Lincoln, Mecklenburg and Union counties. CLC permanently conserves over 190 properties, totaling nearly 17,000 acres of land, including the Carolina Tread Trail which spans 15 counties. That land includes farmland, ecologically rich lands to protect wildlife habitat and local drinking water, and land to provide the public with a direct connection to explore the natural world around them.