April 11, 2024

The Art of Account Management: Q&A With Joslyn Dunn

We sat down with Joslyn, our Senior Account Manager, to learn about her expertise in account management. From creative branding to psychology-driven problem-solving, she shares what […]
February 22, 2024

Pitch Perfect: Q&A with Kaycee Sinclair Mason

Meet our Strategic New Business Development Director, Kaycee. We got to chat with Kaycee about her role at YDM. Kaycee is at the helm of forging […]
February 2, 2024

2024 Color Trends

Color is its own language of personal self-expression. It can dictate how we feel and how we express our own personality or that of another brand. […]
October 19, 2023

How to Use LinkedIn Showcase Pages

Creating a LinkedIn profile lets you post job vacancies, industry updates and news about your company in one place. However, sometimes a single page isn’t enough […]
October 9, 2023

Traffic Talks: Q&A with Bryan Albritton

This month, we’re getting to know our Traffic Manager, Bryan Albritton. Bryan keeps our projects moving and organized. He’s an embodiment of creativity and efficiency. Keep reading […]
October 5, 2023
branding charette hotels and hospitality niche hotels

How Niche Hotels Can Benefit from the Charrette Process

A charrette is a collaborative workshop that brings different stakeholders together and is a major part of our branding process. Relevant especially for real estate projects […]
August 7, 2023

Live with Kelly: Q&A with Kelly Brooks

Next up in our Q&A is our Social Media/Client Coordinator, Kelly Brooks! Kelly touches both social media and account management projects during her workday. She’s a […]
July 27, 2023

Duck Love Week 2023

Welcome back to our 4th annual Duck Love Week! Every year since 2020, the ducks take this week to spread love and joy by giving back […]
July 18, 2023

The Benefits of Paid Social Media Advertising

Social media has no doubt revolutionized how we connect, communicate and consume information. But it’s also transformed how we do business, providing companies with unprecedented opportunities […]
July 11, 2023
influencer marketing

Master the Art of Influencer Marketing

Influencer marketing has emerged as a game-changer for brands who want to get more reach with their brand messaging. Influencers can tap into their niche audiences […]
May 26, 2023

Create an E-commerce Website That Converts for Online Shoppers

In the ever-evolving world of e-commerce, designing a website that captivates and converts visitors into loyal customers is paramount. But the harsh reality is that most […]
May 9, 2023

How to Use an Effective PR Campaign to Promote an Event

Planning an event to promote your business or new product but not sure if people are aware of it? Even if you spend a significant amount of […]
May 1, 2023

How to Become a Thought Leader on LinkedIn

LinkedIn is the world’s largest professional network, boasting over 900 million members in more than 200 countries worldwide. It’s a great place to build your network, […]
March 7, 2023

From Intern to Art Director: A Journey of Growth, Creativity and Success

Yellow Duck Marketing Art Director Kay Everatt has been a duck since 2015. Over the years she successfully grew from being a YDM intern to recently […]
February 28, 2023

2023 Digital Ads Trends & The Emergence of TikTok Advertising

For brands, the new year means being more transparent, rethinking messages, updating research, or tweaking strategies. Marketers need to keep an eye on future trends so that […]
February 6, 2023

Design Trends 2023

2023 is going to be a year filled with graphic design trends that push the limits and transport you to surreal environments. In the world of […]
January 19, 2023
A man in a red and black plaid shirt walking towards a woman in a black top who is looking at a wall that displays different logo and branding options for their real estate company.

What is Branding?

Branding is essential to the success of your business. It’s the process of creating a strong and distinct identity for your company in the minds of […]
January 12, 2023

Marketing in a Recession

There’s a lot of chatter in the media right now about recessions, interest rates and slowdowns, which has several clients worried and wondering about shifting strategies. […]
November 15, 2022
Man in a black shirt with headphones on, facing a computer console with images on display. A plant and lighted desk lamp are on his left, as well as a notebook with a mobile phone on top of it.

Is it Time for a Rebrand?

A brand is a promise. It guarantees your customers a certain level of quality, value and service, and sets you apart from competitors. Once you have […]
August 22, 2022

Duck Love Week 2022

August 1-5, 2022   In the summer of 2020, during the height of COVID, we began a new annual tradition: Duck Love Week. In celebration of […]