Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing 5 hats. You need cheap and easy resources to help you do your job and juggle all the plates in the air without breaking the bank.
So on a related note, I recently spoke to a group of people who attended an affordable housing conference put on by the NC Housing Coalition. I promised to share some budget-friendly resources with them, and thought everyone would like to see the Link Love list on steroids!
Business Tools
- Email Program / List builder / Contact manager: www.mailchimp.com
- Inexpensive, Great Quality Printer: www.gotprint.net
- Project Management Software: www.worketc.com
- Promotional Products that donate 5% to local charity of your choice: www.adsparkpromos.com
- Reliable & Cheap Promotional Products: www.adcomarketing.com
- PR Monitoring through Google Alerts: http://www.google.com/alerts
- Free Online PR Pitch Listing: www.pitchengine.com
Online Business Listings
- These are the links you should think about getting listed on to make sure you’re visible and able to be found when your consumers are ready to make a buying decision!
- Local Google Business Listing: www.google.com/local/add
- Bing Business Listing: www.bing.com/local/
- Affordable Housing Listing: www.socialserve.com/
- Online Business Review site: www.yelp.com
- Social Check In App: www.foursquare.com
- Open Directory Listing with big link juice: www.dmoz.org
Graphic Design
- Free Stock Photos: www.sxc.hu
- Inexpensive Stock Photos: www.shutterstock.com
- Photo Editing Software: www.picnik.com
- Free Fonts that can be used online: www.fontsquirrel.com
- Free Funky Fonts: www.dafont.com
- Font Finder: www.whatthefont.com
Web Design & Content Building
- Domain Registration: www.namecheap.com
- WordPress Themes so you don’t need to learn HTML: theme.wordpress.com/themes
- Easy Blog Builder: www.posterous.com
- Very Inexpensive WordPress Themes: www.eleganthemes.com and www.themeforest.net/
- Community or Intranet Builder: www.ning.com
- Website, Social Media & Inbound Marketing Grader: website.grader.com
Social Media
- Social Media Manager: www.hootsuite.com
- Social Media Research: www.socialfresh.com and www.socialcrush.com
- Blog on Inbound Marketing: www.blog.hubspot.com/
- Best Practices of How to Create a Social Media Policy: www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/
- How to Write a Social Media Policy: www.inc.com/guides/2010/05/writing-a-social-media-policy.html
What did I miss? What free or cheap resources are your favorites?


