We are thrilled to share that our very own “Head Quack,” Principal or CEO, Julianne McCollum, has been named one of the Charlotte Business Journal’s 2025 Most Admired CEOs! This prestigious recognition honors leaders across the Greater Charlotte region who exemplify vision, innovation, community commitment, and outstanding leadership.

The Most Admired CEO Awards, now in their eighth year, celebrate executives who deliver strong business performance, create positive and thriving workplace cultures, and give back to the community in meaningful ways. Honorees are chosen from industries spanning professional services and marketing, real estate, health care, technology, non-profits, and many more.

Julianne was recognized in the Professional Services/Marketing category, a testament to the impact she has made over almost 15 years of leading Yellow Duck Marketing. Under her guidance, our agency has grown into a trusted partner for clients across the Carolinas and beyond. She has built a reputation for pairing smart strategy with creative execution while maintaining a genuine commitment to client success.

Driving Yellow Duck Forward

From the very beginning, Julianne’s vision for Yellow Duck Marketing has been rooted in doing great work with great people. Her leadership has driven the agency’s consistent growth, financial stability, and ability to adapt in a fast-changing marketing landscape. She has fostered an environment where collaboration, innovation, and curiosity thrive and where every “duck” feels empowered to bring their best ideas forward.

A Culture of Creativity and Care

Julianne knows that a company’s culture is one of its greatest assets. She has cultivated a workplace where flexibility, respect, and work-life balance are more than just buzzwords. They are built into how we operate. Whether she is brainstorming with the creative team, celebrating a client win, or cheering on a colleague’s personal milestone, Julianne leads with empathy and authenticity.

Commitment Beyond the Office

Her influence extends far beyond the Yellow Duck nest. Julianne is deeply engaged in the Charlotte community, lending her expertise and energy to causes that matter. She supports local non-profits and mentors emerging leaders in marketing and entrepreneurship. Her dedication to giving back reflects one of Yellow Duck’s core values: making a positive impact where we live and work.

Congratulations, Julianne. Your vision and leadership make waves every day, and we are proud to be along for the ride.