February 2, 2024

2024 Color Trends

Color is its own language of personal self-expression. It can dictate how we feel and how we express our own personality or that of another brand. […]
December 11, 2023

The Basics of Apartment Branding: Why Does It Matter?

From Coca-Cola’s red disc to Nike’s iconic swoosh, the world’s biggest brands have a unique identity that consumers worldwide instantly recognize. Brand identity has become a […]
November 9, 2023

Understanding the Print Production Process

The value of effective print campaigns can be easily overlooked in today’s digital-focused marketing world. Yet, research reveals that 56% of consumers trust print marketing more than any […]
October 30, 2023

Common Pitfalls to Avoid When Building and Maintaining a New Real Estate Brand

Your commercial real estate or new apartment development brand is more than just a logo or a tagline; it’s the essence of your property that defines […]
April 1, 2020
Caribbean Resort Villa Branding

A Look Behind a Caribbean Villa Resort Branding

When our founder, Julianne, had the opportunity to work with one of our favorite clients in Jamaica again on a new luxury private villa called Buttonwood […]
November 12, 2019

YDM Takes Home the Platinum & Gold

Earlier this year, three YDM projects earned awards at the annual International Hermes Creative Awards. Turquesa won Platinum for Logo Design, Draper Place won Platinum for […]
August 20, 2019

Behind the Scenes: Logo Development

Logos are one of the most powerful tools of a brand’s representation and public persona, and should hold significant meaning for a company or organization. In […]
August 13, 2018

LPA Urban look book wins Hermes Award

There was some excited quacking at the Duck Pond when we learned our Art Director Rachel Carow’s work on an LPA Urban look book earned the […]