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Yellow Duck Marketing

Yellow Duck Marketing

Award-winning Charlotte marketing agency specializing in real estate, nonprofit, and municipal branding, web design, and PR. Building buzz that builds communities since 2011.

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
How we can help?
ydm logo

MAIN OFFICE

920 Pecan Avenue, Suite 100 Charlotte, NC 28205

704.271.9555

  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact
  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality
How we can help?
  • About
    • Meet The Ducks
    • Careers
    • Who We Work For
    • Our Blog
  • Capabilities
    • Strategy + Research
    • Branding
    • Graphic Design
    • Public Relations
    • Community Outreach
    • Websites + Digital
    • Social Media
    • Video
    • Marketing Automation
  • Focus Areas
    • Real Estate
    • Nonprofits
    • Municipal
    • Hospitality
  • Our Work
  • Contact

Capabilities

what we can do

Working with Yellow Duck means you have your own internal marketing department down the virtual hall. We focus on your success and provide a range of services to make sure the job gets done right.

At the center of everything, we consider how our services connect to the larger strategy. We focus on making strategic decisions and then directing every aspect of the work we’re doing for you. The most expensive marketing is the kind that doesn’t help you accomplish your corporate strategy. We are surrounded by a network of other talented Ducks, who (lucky for us) also happen to be experts at what they do.

results, not rhetoric

We aren’t just some marketing consultants that will breeze in, boss you around and leave you there holding the bill with a long list of work to do. We make sure that the work gets done right so you can sit back and enjoy how good we make you look.

For more information about the variety of services we provide for our customers, click on the categories below to learn more about what the Ducks can do for you.

Strategic planning, Web analytics, Press releases, Content calendars, Real estate marketing

STRATEGY

Feasibility Studies
Marketing Plans & Budgets
Focus Groups
Brand Audits
Logo & Testing
Website Testing
Online Surveys
Competitive analysis, Consumer behavior, Testimonial videos, Conversion rate optimization, Transparent communication

Branding

Branding & Logo Design
Naming
Taglines
Brand Positioning
Brand Story
Brand Standards
Market research, Landing page design, Content creation, Email automation, Continuous learning

GRAPHIC DESIGN

Brochures & Sales Collateral
Annual Reports
Ad Design
Signage
Packaging
Direct Mail
Market research, Event promotion, Community engagement, Video editing, Gold brand identity guide

VIDEO PRODUCTION

Animated Explainer Videos
Social Content
Corporate Culture / Recruiting Videos
Interviews / Testimonial Videos
Travel & Lifestyle
Data-driven marketing, Performance tracking, Real estate marketing, Nonprofit marketing, Top PR agency

WEB DESIGN

Responsive Design
Ecommerce Integrations
In-House WordPress Development
Splash Pages + Landing Pages
UX Testing
Support + Maintenance
CRM Integrations
Secure Hosting
Shopify E-Commerce Sites
Squarespace E-Commerce Sites
Jonah Website Templates / Mockups
Search Engine Optimization
Competitive analysis, E-commerce solutions, Web analytics, Press releases, Event promotion

SOCIAL MEDIA

Social Media Strategy
Content Development + Scheduling
Social Media Graphics
Influencer Marketing
Social Media Advertising
Photography + Videography
Instagram Reels
Analytics + Reporting
Content creation, Social media management, Video content, Video production, Affordable housing campaigns

PUBLIC RELATIONS

PUBLIC RELATIONS STRATEGY
PRESS RELEASES
CRISIS COMMUNICATIONS
REZONINGS/ENTITLEMENTS
PRESS CONFERENCES
COMMUNICATIONS STRATEGY
INFLUENCER PARTNERSHIPS
COMMUNITY RELATIONS
MEDIA TRAINING
ACTIVATIONS/EVENTS
E-commerce solutions, Influencer partnerships, Scriptwriting, Community development, NC State Stars Award

COMMUNITY OUTREACH

Community Outreach Strategy
Public Meetings
Rezonings
Partnerships
Direct Mail + Doorhangers
Canvassing
Surveys + Focus Groups
Strategic planning, Web analytics, Press releases, Content calendars, Real estate marketing

MARKETING AUTOMATION

"Life of the Lead" Tracking & Scoring
Email Blasts / Segmentation
Chatbot
Call Tracking
Target Market Segmentation
CRM
Sales Team Email Syncing

Footer

Logo design, Color palette development, CMS integration, Paid social campaigns, Client-first approach

CONTACT US

920 Pecan Avenue, Suite 100
Charlotte, NC 28205

704.271.9555

Go-to-market strategy, Landing page design, Video content, Behavioral targeting, Creative innovation
Print collateral, Scriptwriting, Tourism promotion, Community involvement, NC State Stars Award

Strategy + Research

Branding

Graphic Design

Video / Production

Web + Digital

Social Strategy

Public Relations

REAL ESTATE

Nonprofit

Municipal

Hospitality

Careers @ YDMOur Blog

CONNECT

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Keep up with the ducks through our quarterly newsletter!

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  • Nonprofits
  • Real Estate
  • Municipal
  • Hospitality