Catawba Lands Conservancy celebrated its 25th anniversary in 2016 and wanted to show off the progress and important mission by unveiling a new brand and website. The ducks took a beautiful logo designed by Brandon Scharr and took it into developing brand standards, stationery and most importantly designing a new website.
Due to the nature of the organization (pun intended), we had a broad field of photography to feature on the website so we designed something that made the preserved land photography the star. We took an outdated website that was bogged down with too much content that was added over the years to a streamlined, user-friendly site. The result is stunning and led to a 50% increase in December traffic year-over-year, a key fundraising month for the organization.