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2016 Year in Review

2016 was a wild ride, and while many were glad to see it end, we wanted to take a look back on all we accomplished last year.

 

 

Yellow Duck Marketing New Clients

New Faces

We welcomed 22 new clients this year, including Miller-Valentine, Green Street Cottages, The City of Charlotte and Brooklyn Village – just to name a few. At Yellow Duck Marketing, we are grateful for the opportunity to work with each individual client and are thankful that you trust us with your business.

In the News

At Yellow Duck in 2016, we developed and executed more than 45 different PR campaigns with 17 different clients, including Crosland Southeast, Henderson Properties, Brooklyn Village, TreesCharlotte and Miller-Valentine. Our PR strategy helped our clients earn exposure and tell their stories through a variety of media outlets such as the Charlotte Business Journal, SouthPark Magazine, the Charlotte Observer, Charlotte Magazine, Charlotte Agenda, local television stations and various trade publications. We also grew our PR capability with the addition of Will Boye.

Yellow Duck Marketing Public Relations
Yellow Duck Marketing Logo Design

Iconic Identity

2016 felt like the year of logo design. New clients brought in a steady stream of new brand creations and rebrandings. Our design team worked fervently on logo after logo, providing individualized attention and market research, as well as beautiful and purposeful designs for each client and business. We wrapped up 2016 with 19 completed logos and 3 in progress. Check out some of our new logos in our portfolio.

It’s All in the Name

Coming up with a new name for a property or business is not as easy as it sounds. It’s a long process full of market research, competition research and sometimes hours of brainstorming to find that perfect name that encompasses every aspect of a new business or property. We named 11 properties from Oregon to South Carolina as well as businesses during the year, including Beckett Farms, Centra Square, Apex SouthPark, The Langston, Real Story Productions and Montford Park.

Yellow Duck Marketing Branding Identity
Yellow Duck Marketing Web Design

Digital Refresh

2016 was a big year in websites for Yellow Duck Marketing. Not only did we develop 17 client websites, but we were also listed as one of the Top 25 Web Design Firms in Charlotte by the Charlotte Business Journal! We welcomed Ariana Sutton to our digital design team!

The Year of Video

2016 boasted to be the year of video, but 2017 trends show that video is only going to become more important in marketing. In 2016 we began to implement in-house video production and motion graphics animation and produced 4 video projects.

Yellow Duck Marketing Video Production
Yellow Duck Marketing Event Planning

Here For The Party

Last year, the Ducks showed that we know how to throw a party! We planned and hosted 7 total events for clients such as Holding Village, Green Street Cottages, Montford Park and even a 5 year anniversary bash for the Duck Pond!

Social Butterfly

2016 was a year full of changes in the world of Social Media. Facebook Live and Instagram Stories changed the way marketers around the world approached their social media strategy. Yellow Duck had a total of 10 social media clients on 5 different social platforms.

Yellow Duck Marketing Social Media Marketing
About Yellow Duck Marketing

Still Swimming

The Ducks celebrated a major milestone with our 5 year anniversary of the start of Yellow Duck Marketing. We celebrated with a bash at our new Duck Pond and reminisced with new and old clients.

#squadgoals

As our client list grew, so did our Duck Team! 2016 welcomed in Digital Designer Ariana Sutton and our first male duck, Senior Public Relations Executive Will Boye.

Yellow Duck Marketing Meet The Ducks
Yellow Duck Marketing In The News

Duck Fame

Our clients weren’t the only ones in the news in 2016. Yellow Duck Marketing was featured a total of 5 times including being listed as a Top Advertising Agency, Web Design Firm and PR Firm in Charlotte.

Give A Duck

Every year, we Ducks try to do our part at giving back. Whether it’s donating our services or trying to save the world one tweet at time, we work hard to help those clients who are making a difference. In 2016, the Ducks donated $30,000 in services to nonprofits, both in Charlotte and across the nation.

Yellow Duck Marketing Gives Back

2016 was a great year for Yellow Duck Marketing! Give us a quack, 704-271-9555, or shoot us an email to learn more about Yellow Duck Marketing and how we can help you and your business in 2017!