Director of Account Services
A North Carolina native, Amanda joined Yellow Duck Marketing in 2018 as Director of Account Services and brings over seven years of agency experience with her, including extensive time spent managing large-scale projects ranging from R&D-driven products to sponsorships with major universities and everything in between. She began her marketing career at Fort Wayne, Indiana-based Asher Agency, where she most recently worked as an Account Supervisor. There she analyzed market research data and developed and managed marketing plans for more than 1,200 Subway restaurants along the East Coast, as well as Fantastic Sam’s Cut and Color Salons. Amanda generated $1.1 million in annual client sales by leading the market launch of several new products and both internal and external promotional campaigns.
With her ability to provide excellent service to clients paired with her research-based management skills and attention to detail, as Director of Client Services, Amanda keeps Yellow Duck’s accounts on track as she is the point person on many of our accounts. Amanda supports the strategic direction and planning of all facets of our projects and has extensive experience in driving projects and teams forward.
A self-described lifelong learner, Amanda earned a BA in broadcast communication and communication studies from the University of North Carolina at Chapel Hill, an MBA from the University of North Carolina at Charlotte, and has continuing education certificates from Wake Forest and UNC-Chapel Hill.
An avid animal lover, Amanda lives with her best friend, an adorable toy poodle, Leon, and her husband Jared near Plaza Midwood. Amanda can often be spotted listening to podcasts and enjoys live music under the stars, cooking during the weekends, kayaking, Burn Boot Camp and quality time with family and friends.