Digital

Strategy

You’ve got a shiny website, a great design, flashy logos and a message that you want to get out. The most expensive website in the world is one that’s never found by the targeted customers.

Everyone’s business goals are different, of course; and we will always make recommendations based first and foremost on the behaviors of your target audience. However, most of the marketing plans that get hatched at the Duck Pond involve at least some kind of digital and social media outreach.

The ducks can take the reins on crafting email campaigns that make inboxes swoon with excitement. With our Search Engine Marketing (SEM) paid search and digital ad PPC expertise, we’ll conjure up and design compelling ads that pop up exactly where your target audience is searching, ensuring maximum visibility and clicks. We work with partners who are experts at stalking your customers where they are browsing online.

And when it comes to SEO, we’re the masters of unlocking the secret codes of search engines, guiding customers to your website. Getting to the top of a Google page is no small task but being buried on the 14th page isn’t much better than not having a site at all. The Ducks know how to get your site to the top of the search results organically.

Our content strategy spans both social and digital, so you’re in good hands when it comes to both the creativity and execution of content. Trust us to bring your brand to life, and let’s unlock your brand’s potential together.

GENERATING BUZZ

For several years, Yellow Duck Marketing has worked with FreeMoreWest to create a brand that's recognizable across the Queen City. By managing neighborhood events, social media outreach, website updates and monthly email newsletters, the ducks helped to ensure that residents were kept up to speed with the latest and greatest in Charlotte's westside.

Related Digital Strategy Projects

  • Waverly

    Yellow Duck Marketing named, branded and provided community and public relations for Waverly, a new $200 M 90-acre multi-use development in South Charlotte developed by Crosland […]
  • Center City Partners

    Charlotte Center City Partners and Charlotte Department of Transportation released an RFP for marketing firms to help brand and promote protected bike lanes and bike commuting […]
  • TreesCharlotte

    Yellow Duck Marketing was chosen to coordinate and execute a 3-year strategic plan with TreesCharlotte. A Charlotte nonprofit dedicated to expanding and preserving the Queen City’s […]