The Ducks were given the opportunity to create a full-scale strategic plan, branding, collateral and website for a property located near Daniel Island, South Carolina. After site visits and meetings with the property’s stakeholders, we were able to develop a plan that included numerous strategies toward a lease-up goal for the community. Cainhoy Pointe was born, and with it, a unique brand that is carried out through impactful printed collateral and an engaging website that displays the incredible interior design of the community completed by Charlotte’s own BB+M. The ducks collected images and material for a social media campaign to keep residents and interested parties up-to-date on happenings and amenities at the community. The property completed construction in Fall 2017 and achieved lease-up by Spring 2018.