The ducks set their sights on developing a brand for Revolve Residential’s new South End townhomes that truly spoke to the Millennial first-time homebuyer’s desire to have their own space that they own. We started with the name “Domain” to appeal to people wanting to be the master of their own domain, which is also a cheeky reference to Seinfeld that some picked up on.

Because homes at Domain were smaller than traditionally built townhomes from national builders, we communicated the benefits of the compact urban townhomes with the benefit of a great hip location and a more attainable starting price. The brand voice was casual, funny and relatable and it featured local photography we shot in house selling nearby restaurants and the Rail Trail.

Since the target market is tech-oriented, we created a trendy website, complete with a virtual tour of the model that we promoted through Google VR goggles at a launch party at Seoul Food that 150 prospects and brokers attended. The website won Best Website by Charlotte Home Builder Association’s Major Achievement in Market Excellence awards as well as Best Townhomes. Our strategic PR campaign led to producing 260 leads in three weeks and the project’s 20 units sold out in just over a week after sales were launched.

Most recently, the team branded and developed award-winning sites for Atlas Urban Homes and Alloy Townhomes on 36th in Charlotte’s trendy NoDa neighborhood. Atlas’ funky and contemporary persona was reflected in the marketing strategy, which encompassed website design & development, brochure, photography/videography, renderings, site plans and social media, just to name a few. Take a look at all the MAME Awards!

Our digital ducks also took the lead on developing a custom platform for Revolve Residential buyers that allows a unique and seamless new homebuying experience at Revolve’s clients can enjoy a custom portal where they can choose a home, finish packages and upgrades, lock in a price and track progression of construction, all through the portal. It’s getting national attention on Business Journals!


  • Logo Designs

    Sometimes clients only need one thing – a new look for their brand. Whether it’s a small business or apartment community, we offer “express” logo packages […]
  • LPA Urban

    LPA Urban came to the ducks wanting a sleek leave-behind for the metropolitan residential division of Lat Purser & Associates. Yellow Duck’s design team delivered a […]
  • Waverly

    Yellow Duck Marketing named, branded and provided community and public relations for Waverly, a new $200 M 90-acre multi-use development in South Charlotte developed by Crosland […]
  • Kimpton

    Kimpton Hotels was the original boutique hotelier in America and was founded in San Francisco in 1981 and just entered the Charlotte market in November 2017. […]
  • Cainhoy Pointe

    The Ducks were given the opportunity to create a full-scale strategic plan, branding, collateral and website for a property located near Daniel Island, South Carolina. After […]
  • Catawba Lands Conservancy

    Catawba Lands Conservancy celebrated its 25th anniversary in 2016 and wanted to show off the progress and important mission by unveiling a new brand and website. […]
  • Hopper Communities

    The Hopper Communities team originally came to the Ducks to create a unique name, brand, collateral package and website for its newest for-sale townhome development near […]
  • Center City Partners

    Charlotte Center City Partners and Charlotte Department of Transportation released an RFP for marketing firms to help brand and promote protected bike lanes and bike commuting […]
  • Reader Communities

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  • Cross Charlotte Trail

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  • TreesCharlotte

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  • Miller Valentine

    Ohio-based real estate developer Miller-Valentine Group came to us to develop a name and logo for their “farmhouse chic” apartment community in Fort Mill, SC. They […]
  • Piedmont Natural Gas

    We were given the task to redesign Piedmont People, an internal quarterly newsletter for Piedmont Natural Gas. After presenting two completely different cover concepts, while being […]
  • BB+M

    When BB+M Architecture needed to revamp their website, they approached the Duck Pond to help out. Their vision was a clean, sleek website that was responsive […]
  • Abacus Capital

    When Abacus Capital realized they would soon have a surge of new apartment communities needing names and branding, they called in the Ducks. YDM jumped at […]
  • Holding Village

    Reader Communities needed help with the market launch of a brand new master planned community in Wake Forest, NC of ~300 homes in the first phase […]
  • Greystar

    Plaza Midwood apartment community The Julien wanted a logo, branding, taglines and marketing collateral that fit with the development’s cool-yet-classic vibe. They chose a logo that […]
  • Childress Klein

    We were recently challenged with the exciting task of rebranding Childress Klein Properties, the largest commercial real estate firm in Charlotte. When we met with key […]
  • Marsh Properties

    Yellow Duck Marketing recently teamed up with Marsh Properties on a full website redesign. Because Marsh is a family-owned company, it was important that the website […]
  • Revolve Residential

    The ducks set their sights on developing a brand for Revolve Residential’s new South End townhomes that truly spoke to the Millennial first-time homebuyer’s desire to […]