March 6, 2024

The Benefits of PR & Marketing Retainers

While many marketing agencies, including YDM, offer project-based pricing, there are many benefits to marketing retainers, in which the client pays a set fee each month […]
May 9, 2023

How to Use an Effective PR Campaign to Promote an Event

Planning an event to promote your business or new product but not sure if people are aware of it? Even if you spend a significant amount of […]
January 13, 2021

The Queen City welcomes Steak 48

Steak 48 is an award-winning steakhouse from Arizona with locations in Houston, Philadelphia, Chicago and now Charlotte. With an upscale and lively vibe, it’s the perfect […]
March 20, 2020

How to Handle Public Relations During the Coronavirus Pandemic

While the COVID-19 global pandemic is wreaking havoc on our local and national economy, the demand for clear, effective communication has not been impacted. If anything, […]
July 29, 2019

Do You Have a Crisis Communications Plan?

Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
February 26, 2019

The Art of The Apology

Saying “I’m sorry” can mitigate damage to a company’s reputation and business, but for an apology to resonate and be accepted by the public, some key […]
September 27, 2018

Media Hits: Yellow Duck Clients in the News

YDM had a busy year working with clients to share their stories via public relations and social media. Check out a few highlights below: JLL Carolinas […]
April 17, 2015

Yellow Duck Marketing Mentioned in the Charlotte Agenda

Watch out Charlotte, the Ducks are taking the town! We here at Yellow Duck Marketing were flattered and honored to be mentioned by the Charlotte Agenda […]
July 18, 2013

Paula Deen: Out of the frying pan, into the fire

Many of us have been following the recent PR fiasco concerning celebrity chef, Paula Deen, which has become so controversial that it has begun to wreak […]
December 14, 2012

Media Training and Why It’s Important

Due to popular demand, Yellow Duck Marketing has created a Media Training course for corporations or individuals who want to be more comfortable talking with journalists […]
March 17, 2012


I spent more than 13 years as a print journalist before finally launching my PR career. I covered everything from healthcare to business and industry, local, […]
December 7, 2011

4 Reasons Your Company Doesn’t Need a Blog

A company blog can be a great marketing tool. It can humanize your brand, give you a new way to interact with customers and clients, and […]