August 20, 2019
Logos are one of the most powerful tools of a brand’s representation and public persona, and should hold significant meaning for a company or organization. In […]
August 7, 2019
This week, we’re talking to the Head Quack! Julianne McCollum started Yellow Duck Marketing in 2011 after leaving her job as Vice President of Marketing & […]
July 29, 2019
Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
July 3, 2019
This week brings you the friendly energy and can-do spirit of our Project Manager, Vanessa Capece. She works directly with clients to keep projects splashing in […]
June 27, 2019
In May, Yellow Duck Marketing and its founder, Julianne McCollum, were awarded a Charlotte-Mecklenburg Crowns of Enterprise Award for Woman Business Enterprise of the Year. City […]
June 19, 2019
Since we moved to our current South End office space in late 2015, the YDM team has grown by 33%. In the coming years, we know […]
May 29, 2019
In an effort to help you get to know us better, YDM will be posting a Q&A with each of our associates. First up is Laura […]
May 14, 2019
Yellow Duck Marketing was awarded a Printing Industry of the Carolinas Award (PICA), Best in Category for the design of our large format brochure for Draper […]
May 9, 2019
College kids – grab that internship by the horns and wrestle it down to help you on your way to becoming a power house. Don’t let […]
April 24, 2019
Yellow Duck Marketing and Revolve Residential took home a Major Achievement in Marketing Excellence Award from the Home Builders Association of Greater Charlotte. The winning […]
February 26, 2019
Saying “I’m sorry” can mitigate damage to a company’s reputation and business, but for an apology to resonate and be accepted by the public, some key […]
January 7, 2019
The webbed feet at Yellow Duck Marketing have kept busy paddling straight through 2018! Let’s take a few moments to reflect on what we’ve accomplished for […]
August 20, 2018
The awards are sailing into the Duck Pond this summer, and we’re thrilled our Digital Marketing Manager Laura Wyatt’s crisp redesign of the Catawba Lands […]
December 10, 2018
Implementing video marketing into your business’s marketing plan can have some serious benefits. Video has many strengths – the most obvious being that it catches the […]
September 27, 2018
YDM had a busy year working with clients to share their stories via public relations and social media. Check out a few highlights below: JLL Carolinas […]
August 13, 2018
There was some excited quacking at the Duck Pond when we learned our Art Director Rachel Carow’s work on an LPA Urban look book earned the […]
July 27, 2018
Before sitting down and creating a Facebook page for your business, you should ask yourself, “Why Facebook?” If your answer is along the lines of “everyone […]
June 29, 2018
Sometimes keeping track of how to use LinkedIn’s personal profile pages, company profile pages and business groups gets confusing. It’s important to understand the distinct uses […]
June 18, 2018
Yellow Duck Marketing is sailing into summer in growth mode. Our agency is excited to announce the addition of a new duck to the pond, Amanda […]
April 23, 2018
If you use the platform to share blog content and spread industry ideas among colleagues, clients, customers and influencers, it’s crucial to know the difference between […]