July 11, 2023
influencer marketing

Master the Art of Influencer Marketing

Influencer marketing has emerged as a game-changer for brands who want to get more reach with their brand messaging. Influencers can tap into their niche audiences […]
June 12, 2023
Universal Analytics to Google Analytics to GA4 Migration

GA4 vs. Universal Analytics

Google Analytics 4 (GA4) is set to replace Universal Analytics, officially taking over on July 1, 2023. This means Universal Analytics will stop processing new hits […]
May 26, 2023

Create an E-commerce Website That Converts for Online Shoppers

In the ever-evolving world of e-commerce, designing a website that captivates and converts visitors into loyal customers is paramount. But the harsh reality is that most […]
May 9, 2023

How to Use an Effective PR Campaign to Promote an Event

Planning an event to promote your business or new product but not sure if people are aware of it? Even if you spend a significant amount of […]
May 1, 2023

How to Become a Thought Leader on LinkedIn

LinkedIn is the world’s largest professional network, boasting over 900 million members in more than 200 countries worldwide. It’s a great place to build your network, […]
March 7, 2023

From Intern to Art Director: A Journey of Growth, Creativity and Success

Yellow Duck Marketing Art Director Kay Everatt has been a duck since 2015. Over the years she successfully grew from being a YDM intern to recently […]
February 28, 2023

2023 Digital Ads Trends & The Emergence of TikTok Advertising

For brands, the new year means being more transparent, rethinking messages, updating research, or tweaking strategies. Marketers need to keep an eye on future trends so that […]
February 6, 2023

Design Trends 2023

2023 is going to be a year filled with graphic design trends that push the limits and transport you to surreal environments. In the world of […]
January 19, 2023
A man in a red and black plaid shirt walking towards a woman in a black top who is looking at a wall that displays different logo and branding options for their real estate company.

What is Branding?

Branding is essential to the success of your business. It’s the process of creating a strong and distinct identity for your company in the minds of […]
January 12, 2023

Marketing in a Recession

There’s a lot of chatter in the media right now about recessions, interest rates and slowdowns, which has several clients worried and wondering about shifting strategies. […]
November 15, 2022
Man in a black shirt with headphones on, facing a computer console with images on display. A plant and lighted desk lamp are on his left, as well as a notebook with a mobile phone on top of it.

Is it Time for a Rebrand?

A brand is a promise. It guarantees your customers a certain level of quality, value and service, and sets you apart from competitors. Once you have […]
September 7, 2022

5 Places + Spaces We Love: Urban Trails

Over the years, cities throughout the country have undertaken placemaking projects. The goal is to capitalize on local community assets to create public spaces that promote […]
August 22, 2022

Duck Love Week 2022

August 1-5, 2022   In the summer of 2020, during the height of COVID, we began a new annual tradition: Duck Love Week. In celebration of […]
July 15, 2022
Construction Portal for New Home Builders and Sales

Award-Winning Wingspan New Home Portal: Helping New Home Sales Soar

Yellow Duck Marketing’s Premier Integrated Technology Offers Dynamic and Customizable Solutions for the New Home Builder and Buyer There’s a big reason Yellow Duck Marketing took […]
July 5, 2022
SharpSpring Vs. Lasso Custom CRM for Homebuilders and Home Sales

SharpSpring vs. Lasso: Comparing Homebuilder CRM Platforms

There was a developer and homebuilder that came to us complaining that they didn’t have visibility into their sales team’s efforts, and their sales team wasn’t […]
May 25, 2022

Representation in Stock Photography

When it comes to using stock photos to represent your brand, representation of all lifestyles and ethnicities is essential. Today’s world comprises an intricate web of […]
May 17, 2022
Yellow Duck Marketing Service Trip

On a Mission: Building a School in Nicaragua

Yellow Duck Marketing is proud to have partnered with nonprofit buildOn and The Goodyear House to help build a school in Cerro Verde, a remote mountain […]
March 14, 2022

2022 Color Trends

Color in design is one of the most powerful tools for visual communication, influencing one’s decisions, mood and behavior. Choosing the right colors in print and […]
March 9, 2022

Sowing Good Seeds: Molly Holland Q&A

Meet our Sr. Account Manager, Molly Holland! Molly lives in Summerville and graduated from College of Charleston with a degree in Corporate Communications. Molly is oftentimes […]
February 17, 2022
web accessibility yellow duck marketing

Accessibility for Websites

Across the world, the internet is the primary source of information for most people. When creating or updating their online presence, companies should keep in mind […]